14/09/2026
You might want to share this one with your boss, because a company in China reportedly spent close to RM1.8 milliongiving its employees the latest iPhone Duo — and even the interns were included. MediaStorm, a Chinese video-production company founded by Tim Pan, reportedly announced that all 154 employees would receive the new iPhone, with the option to choose another phone of equivalent value instead, and the company is even covering the personal income tax so employees are not expected to pay out of pocket for the gift. But what makes the story more interesting is that this is not a one-off publicity stunt. MediaStorm has reportedly been doing this for years, giving employees the latest iPhone Pro models in previous years before continuing the tradition again this year. That means the gift has slowly evolved into something bigger than a staff benefit — it has become a company ritual that people now associate with the brand. And from a business perspective, that is where the real value starts to appear. Every time Apple launches a new iPhone, MediaStorm gets another wave of attention online, with people commenting things like, “How do I apply there?” or talking about how generous the company seems to be. So part of that RM1.8 million is not only rewarding existing employees; it is also generating recruitment interest, social-media exposure, employer-branding value and a company image that is extremely easy to remember. In a competitive hiring market, businesses often spend heavily on recruitment ads, career campaigns and employer-branding initiatives just to convince talented people that their workplace is somewhere worth joining. MediaStorm appears to have created something employees themselves are willing to talk about, which can be far more believable than an advertisement created by HR. Of course, giving everyone an expensive phone does not automatically create loyalty or a healthy workplace.