Most Impactful Awards (MIA) aim to recognize Asia and Malaysia outstanding SMEs or entrepreneurs, whereby upholding outstanding brand management and extraordinary pragmatic entrepreneurship. Their perseverance and entrepreneurship reflect a good model to others, and deserved to be awarded. Asia has recorded a population of 4.1 billion and the SMEs accounted for almost 97 percent from the total number of enterprises. The ratio shows that SMEs is the major contribution towards national economy growth. Jointly organized by Malaysia Profession Influential Entrepreneurs Organization (PIEO) and Asia Success Inc. Branding Magazine, the launch of Most Impactful Awards (MIA), which include 2 types of awards, Asia Most Impactful Awards (AMIA) and Malaysia Most Impactful Awards (MMIA), it will strengthen the national economy with the contribution of small and medium enterprises with outstanding performance, and provides companies a high degree of recognition. These awards are not only allowing entrepreneurs to get recognized from the society, but also served as the most effective method in branding strategy. Moreover, awards could enhance the brand image and thus strengthen a corporate customer relationship and professional image. Hence, brand enhancement also increase trustworthy name among the consumers. Branding is the most effective way to guarantee sustainable development of enterprises in the market. From the business perspective, award-winners encourage SMEs to learn from their successful experience, through their sharing and role model, at the same time, enhance their global market competitiveness and gain advantages. The success role also motivates new players to become next superstars in AMIA and MMIA. Nominated candidates must meet the basic requirements or criteria to be awarded.
