28/05/2026
There is an old Cantonese saying for this: 鸡同鸭讲 which translates to the chicken talking to the duck. Two creatures, same farmyard, completely different languages. Nobody is wrong. Nobody is stupid. They simply cannot hear each other.
This is one of the most common communication failures in organisations and it has nothing to do with the quality of the content.
Different people primarily process information differently. Visual thinkers need to see the framework, the map, the diagram. Auditory thinkers need to hear it discussed as having a dialogue is how understanding becomes real for them. Kinaesthetic thinkers need to do something with the idea before they get it.
During townhalls and meetings, communication is usually designed for one, maybe two of these modes. The slide deck and the presentation covers visual and auditory reasonably well. Kinaesthetic thinkers sit through it politely and disengage and look at their phones or start dreaming of their next vacation.
You can often hear which mode someone is operating in. Visual thinkers say "I can see your point." Auditory thinkers say "I hear what you're saying." Kinaesthetic thinkers say "I need to get a grip on this." These are not figures of speech. They are the system speaking.
The best facilitation deliberately weaves all three together because genuine comprehension requires every person in the room to receive the information in a form their system can actually use.
If your last strategy session produced mixed levels of buy-in, it may not have been a motivation problem but a mode problem.
The chicken and the duck were in the same room. They just needed someone to translate.
Read more about it here:
Most leaders are highly aware of their own preferred mode and naturally design communication that works for people like them.