24/01/2022
VALUE PROPOSITION DESIGN
Table of Content
1. Canvas
1.1 Customer Profile
1.2 Value Map
1.3 Fit
2. Design
2.1 Prototyping Possibilities
2.2 Starting Points
2.3 Understanding Customers
2.4 Making Choices
2.5 Finding the Right Business Model
2.6 Designing in Established Organizations
3. Test
3.1 What to Test
3.2 Testing Step-by-Step
3.3 Experiment Library
3.4 Bringing It All Together
4. Evolve
Create Alignment
Measure & Monitor
Improve Relentlessly
Reinvent Yourself Constantly
Taobao: Reinventing (E-) Commerce. A book read together with Business Model Generation
