Entropia - part of Accenture Song

Entropia - part of Accenture Song Brand marketing has become a bit of a pain to the society over the last few decades. Complexity can kill the soul of marketing. So must data and technology.

Marketing regularly intrudes on people’s lives, it wastes people’s time by being mostly irrelevant, it often exaggerates things till it feels shallow and plastic, and it can be boring, quite often. To add to that, the advent of deep data and marketing technology has caused massive chaos and complexity in the marketing ecosystem. Marketing lives at the cusp of business and people – the most powerfu

l insights and ideas, can be fragile and elusive. At the least it can take focus away from what truly matters. Brands must enhance human happiness. In the age of anticipatory data, Creative prototyping and curative technology, there is a historic opportunity to be different. And to make it simple. Entropia hopes to chance upon ways we can do that – with simplicity, consistency and scale. We hope to bring to the play an agile, hybrid and ecosystem approach, which is native to the digital age – made in future. In the process we hope to break a few norms, and call a spade a spade, even if at the risk of being wrong. Welcome to Entropia. Made in Future. Join the conversation. Write to us at [email protected]

08/07/2022

We're moving! And we’re excited about our next chapter where we will become Accenture Song! Follow us on Accenture Malaysia for the latest news and views.

THE BIGGEST WINNER OF THE NIGHT! It was an Entropia party at the recent   as we scooped 32 metals in total: 16 Gold, 9 S...
21/02/2022

THE BIGGEST WINNER OF THE NIGHT! It was an Entropia party at the recent as we scooped 32 metals in total: 16 Gold, 9 Silver and 7 Bronze, across categories and clients. Congratulations to our partners etikagroup_my, BMW Malaysia, Danone Specialized Nutrition Malaysia, The Chicken Rice Shop, Heineken Malaysia, Nippon Paint Malaysia, Tenaga Nasional Berhad, PepsiCo Malaysia, Watsons, and Fonterra Brands Malaysia on their wins! 🤩👏🤩👏

2021 Winners Marketer of the Year RHB Banking Group 1. Excellence in Advertising GoldRHB Banking GroupBrand: RHB BankCampaign: Love Carries OnAgency: FCB Malaysia SilverMalaysia Aviation GroupBrand: Malaysia Airlines (MAB)Campaign: The Sounds of MH BronzeEtikaBrand: PepsiCampaign: How Pepsi Struck a...

The Marketing Excellence Awards Gala Night is finally here!!! 👏 We're so excited to be part of the celebration tonight. ...
18/02/2022

The Marketing Excellence Awards Gala Night is finally here!!! 👏 We're so excited to be part of the celebration tonight. Good luck and all the other nominees 🤩🤩🤩

What a way to end the year! scored a whopping 70 Marketing Excellence Awards Malaysia 2021 nominations across diverse marketing disciplines and clients. Double that of the next competitor! Participating teams have done remarkably well in the shortlists and we wish them every success in Marketing Magazine's winners' announcement on 18 Feb 2022! 🤩👏🤩👏 https://bit.ly/MEAMY

We're kicking off 2022 in celebration of Accenture chair and CEO, Julie Sweet, who was selected as one of Fortune's Most...
06/01/2022

We're kicking off 2022 in celebration of Accenture chair and CEO, Julie Sweet, who was selected as one of Fortune's Most Powerful Women of 2021. She was ranked #3 last year, and received the top spot in 2020. Congratulations Julie! 👏👏👏

If there’s one thing we can learn from the women on this list, it’s that a crisis is a terrible thing to waste.

What a way to end the year!   scored a whopping 70 Marketing Excellence Awards Malaysia 2021 nominations across diverse ...
08/12/2021

What a way to end the year! scored a whopping 70 Marketing Excellence Awards Malaysia 2021 nominations across diverse marketing disciplines and clients. Double that of the next competitor! Participating teams have done remarkably well in the shortlists and we wish them every success in Marketing Magazine's winners' announcement on 18 Feb 2022! 🤩👏🤩👏 https://bit.ly/MEAMY

The 5th international VR Awards is finally here, and we’re cheering for   and  ONE’s XR City – a nominee in the VR Enter...
18/11/2021

The 5th international VR Awards is finally here, and we’re cheering for and ONE’s XR City – a nominee in the VR Enterprise Solution of the Year category, alongside some of the world’s leading VR brands, including our mothership Accenture – nominated in the VR Social Impact Award and VR Marketing of the Year categories. Entropia partner, Ramakrishnan CN was part of the prestigious judging panel... All the best team!!! 🤩

Accenture Interactive’s Thomas Mouritzen and Entropia founder, Prashant Kumar pen their thoughts on redefining creativit...
26/10/2021

Accenture Interactive’s Thomas Mouritzen and Entropia founder, Prashant Kumar pen their thoughts on redefining creativity in an experience-led world and how brands in Southeast Asia can reinvent their creative approach amidst evolving consumers’ needs.

Little Black Book, Thomas Mouritzen and Prashant Kumar at Accenture Interactive discuss how brands present customer experience and their business opportunities

We’re still celebrating our incredible wins at  . Team EXR and TM ONE's virtual experience city has done it again! Silve...
04/10/2021

We’re still celebrating our incredible wins at . Team EXR and TM ONE's virtual experience city has done it again! Silver in the Most Creative – Experiential category; and gearing up for the 5th International VR Awards winners announcement on 18 November . Well done on this excellent achievement!

Thank you to the acclaimed   jury of marketing industry leaders, our clients and the industry for believing in us once a...
30/09/2021

Thank you to the acclaimed jury of marketing industry leaders, our clients and the industry for believing in us once again, making Entropia the largest winner by far. We are truly humbled! cc Accenture Accenture Malaysia

Social media expert and Entropia partner, Neeraj Gulati explores the evolution of social commerce on WARC today - a lead...
29/09/2021

Social media expert and Entropia partner, Neeraj Gulati explores the evolution of social commerce on WARC today - a leading topic for Accenture, it has become an always-on shopping mindset backed by the human experience of community, conversation and validation. Accenture Malaysia

Entropia’s Neeraj Gulati examines the evolution of social commerce and how it has become an always-on shopping mindset backed by the human experience of community, conversation and validation.

Congratulations team Entropia! Biggest MARKies winner with both “Overall Creative Ideas MARkie” and “Overall Media Usage...
27/09/2021

Congratulations team Entropia! Biggest MARKies winner with both “Overall Creative Ideas MARkie” and “Overall Media Usage MARKie” in the bag at this year’s ! Thank you Marketing Magazine for recognising our hard work and dedication, with 47 metals: 15 gold, 18 silver, and 14 bronze celebrating a diverse range of our client partners. Well done to all the winners and finalists! cc Accenture Malaysia Accenture

Together with the MARKies awards, the night celebrated the most effective, innovative and creative marketing campaigns, judged solely by an esteemed panel of senior, client-side marketers.

Tenaga Nasional and Entropia released a beautiful message of positivity and inspiration in the true spirit of Merdeka th...
03/09/2021

Tenaga Nasional and Entropia released a beautiful message of positivity and inspiration in the true spirit of Merdeka this year. Reflecting one of TNB’s core values, ‘mindfulness’, the animated film tells the stories of four inspirational Malaysians who overcame the challenges brought on by the pandemic to brighten up the lives of others.

Tenaga Nasional Berhad, alongside Entropia, sends National Day greeting to Malaysians through a new campaign film ‘Raikan Malaysia Kita’.

Address

6-1, Level 6, Tower 9, Avenue 5, Horizon 1, Bangsar South
Kuala Lumpur
59200

Opening Hours

Monday 09:00 - 18:00
Tuesday 09:00 - 18:00
Wednesday 09:00 - 18:00
Thursday 09:00 - 18:00
Friday 09:00 - 18:00

Telephone

+60327858200

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