IJB Marketing

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No company has the resources to successfully satisfy every potential target market.
21/12/2021

No company has the resources to successfully satisfy every potential target market.

Thirdly, a needs-based approach is the best and most effective way of segmenting customers. It’s also the most difficult...
20/12/2021

Thirdly, a needs-based approach is the best and most effective way of segmenting customers. It’s also the most difficult, however. This approach aims to identify specific customer needs, allowing products and services, and also marketing communications, to be tailored and targeted specifically at each segment.

Firmographic segmentation is by far the simplest, grouping customers by aspects such as age, gender, company size, indus...
19/12/2021

Firmographic segmentation is by far the simplest, grouping customers by aspects such as age, gender, company size, industry vertical, income and location.

Behavioural segmentation takes things up a notch, identifying how customers act and grouping them this way. How often a ...
18/12/2021

Behavioural segmentation takes things up a notch, identifying how customers act and grouping them this way. How often a company switches supplier, for example.

The best marketing begins with a focus on segmentation.
17/12/2021

The best marketing begins with a focus on segmentation.

Recognising that different groups of customers have different needs and therefore need to be targeted with a specific ma...
17/12/2021

Recognising that different groups of customers have different needs and therefore need to be targeted with a specific marketing plan.

your targeted marketing is going to allow for better returns on investment, and you’ll waste less money on marketing tha...
16/12/2021

your targeted marketing is going to allow for better returns on investment, and you’ll waste less money on marketing that reaches the wrong audience.

Segmentation is a vital component of any successful marketing strategy which can be approached in three main ways: firmo...
16/12/2021

Segmentation is a vital component of any successful marketing strategy which can be approached in three main ways: firmographic, behavioural and needs-based.

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