10/10/2025
Why your “perfect” plan might collapse in 18 minutes.
Ever heard of the Marshmallow Challenge?
Teams get spaghetti, tape, string — and one marshmallow.
Their mission: build the tallest tower possible.
Most teams fail.
They plan too long, test too late, and watch their tower crumble.
But the ones who prototype early — often kids and designers — succeed.
Because great ideas don’t come from perfect plans.
They come from testing, failing, and iterating fast.
Swipe through to see what this challenge teaches about prototyping and Design Thinking — and why it’s the mindset behind every successful innovator.
