Netizen eXperience

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Netizen eXperience UX Research | Strategy | Design | Analytics is our DNA. To achieve the win-win for both our client’s business goals and their user’s needs.
3.

Netizen eXperience is an award winning UX

Netizen eXperience is a brand fully owned by Netizen Testing Sdn Bhd (201201013686). Netizen eXperience aspires to improve user experience of the world by empowering everyone to build user-centric products through our innovative tools & emphasizing in human-centered approaches. Since 2011, we've been providing analytics & UX consultancy services to enterprises in Malaysia, Singapore, Hong Kong, China, Taiwan, Thailand, Indonesia, Vietnam & Philippines. We also conduct cross-border studies with partners from U.S., Europe and Japan.

[The 3 core missions]

1. To enhance the life of users and create a better digital landscape in Asia through the practice of user experience.
2. Building digital products with great user experience through user research, data, and collaboration with clients.

[Recognitions and Works]

We help companies in researching, testing and designing effective web & mobile experiences that are commercially effective and user friendly. We are always passionate in doing industry wide research on the latest online behaviour and digital user experience. We also conduct cross-border study with our regional partners in Asia & Europe to improve user experience on websites & mobile apps. We regularly share our findings on our site and blog. The team has been regularly invited to speak and also to provide training in various events, universities and corporates across Asia which include National University of Singapore, CHI UX Indonesia, International Islamic University, Echelon Ignite Bangkok, UX Malaysia just to name a few. Up to date, Netizen Experience remains the leading UX testing and research firm in Asia, and has been serving customers ranging from agencies, MNCs, businesses, government agencies and start-ups all around Asia.

[Awards]

Best of ICT Start-up Companies, MSC-Asia Pacific ICT Alliance Award (APICTA) 2014

Winner of People’s Choice Award for Global Innovation through Science & Technology Tech-I 2013, an initiative by the U.S. Department of State

FuseCon Asia wrapped yesterday, and we are still buzzing from the amazing experience! 🎉The energy at the Netizen eXperie...
16/10/2026

FuseCon Asia wrapped yesterday, and we are still buzzing from the amazing experience! 🎉

The energy at the Netizen eXperience booth was absolutely unmatched. We loved watching you tackle UXPosé, and we thoroughly enjoyed the deep-dive conversations over your portfolios, projects, and websites during WebCraft. Hopefully, we were able to instill some valuable insights for your next big build whether personal or enterprise, our team is always here to help!

That same energy carried right into Poh Xiang Cheah and Selina Lai’s workshop. Please send all the love their way, and let them know your biggest takeaways or what could be improved for next time!

Thank you to everyone who stopped by to play, swapped stories with our team, and shared such great feedback. FUSECON was a reminder of how vibrant this community is.

A special shoutout to our dedicated team on the ground: Ivy, Shikin, Anna, Mei Wui, Afiqah, Kuo Hong as well as Aina, Pradeep and Mike. You all powered through the last two days and spent so much extra time ensuring the booth ran perfectly. We truly couldn't have done it without you guys! 💪

We are so happy to support FUSECON 2026. It was a phenomenal event, and we are already hoping to see everyone again next year! 🚀

It's FUSECON Day 2 and we are absolutely blown away by the overwhelming interest and support—registration for our worksh...
15/10/2026

It's FUSECON Day 2 and we are absolutely blown away by the overwhelming interest and support—registration for our workshop, "AI's Hidden Bill," is officially FULL!

Here's a quick behind-the-scenes sneak peek at what Selina and Poh Xiang have been prepping. We're going to cut through the buzzwords, answer exactly "WHAT is the Hidden Bill in AI?", and share practical ways to build smart, profitable AI features without draining your budgets.

For everyone who already secured their spot, we can't wait to dive into this with you. See you at 1:30 PM! 🚀

We are officially FUSECON ready! 🎉Our team has been buzzing around the venue from yesterday evening and into the morning...
14/10/2026

We are officially FUSECON ready! 🎉

Our team has been buzzing around the venue from yesterday evening and into the morning, getting the Netizen eXperience booth perfectly prepped for today. A massive shoutout to everyone on the team who hauled the gear and helped put everything together after a full workday. We couldn't have done it without you! 💪

The boards are up, the screens are primed, and the energy is high. We are incredibly excited to finally share what we've been working on with all of you.

If you are at FUSECON today and tomorrow, make sure to drop by our booth, test your skills with our interactive games, and say hi to the team!

FUSECON Day 1 is officially here! 🎉If you are walking the event floor today, make sure to drop by the Netizen eXperience...
14/10/2026

FUSECON Day 1 is officially here! 🎉

If you are walking the event floor today, make sure to drop by the Netizen eXperience booth. We know that networking is a massive part of this event, so we want to make breaking the ice as easy as possible!

Swipe through the graphics below to meet the incredible folks manning our booth today and tomorrow. We’ve included a few fun conversation starters for each of them. Whether you want to talk shop about scaling AI workflows, debate the best local matcha spots, or swap stories about client diplomacy, our team is ready to connect.

Come say hi, play our booth games, and let’s explore how we can connect further! 🤝

We’ve been teasing these activities for a while, and now here is your first real look at what we have planned! But trust...
13/10/2026

We’ve been teasing these activities for a while, and now here is your first real look at what we have planned! But trust us, seeing it on a screen is nothing compared to actually trying it out in person.

With just one day to go until FUSECON, we are incredibly excited to share exactly what Netizen is bringing to the table! Take a look below for the full details on how to play and win, but here is a quick sneak peek at our booth lineup:

🎮 UXPosé: Put your UX and design instincts to the ultimate test and see if you can spot the hidden UI flaws.

🧩 WebCraft: Balance user needs with real business goals as you wear different hats to conceptualize a webpage from scratch.

Come say hi, challenge yourself, and grab some exclusive rewards. See you tomorrow on the event floor! 🚀

Just a week left until FuseCon Asia! We are getting closer to our highly anticipated workshop, "AI’s Hidden Bill," run b...
07/10/2026

Just a week left until FuseCon Asia! We are getting closer to our highly anticipated workshop, "AI’s Hidden Bill," run by our very own Selina Lai and Poh Xiang Cheah.

Adding AI to your product is exciting, but it completely changes how your software makes money. In this 60-minute interactive session, our experts will cut through the buzzwords, look at the real-world costs of running AI, and share practical ways to match the right tools to the right tasks so you can build profitable features without draining your budget.

If you’re wondering about the minds behind these pearls of wisdom, look no further than their profiles below! 👇

Swipe through to get to know them, and make sure to catch their session on 𝗢𝗰𝘁𝗼𝗯𝗲𝗿 𝟭𝟱𝘁𝗵 𝗮𝘁 𝟭:𝟯𝟬 𝗣𝗠!

What makes a webpage actually work? It’s all in how you conceptualize the layout to balance user needs with real busines...
01/10/2026

What makes a webpage actually work? It’s all in how you conceptualize the layout to balance user needs with real business goals!

Take a close look at this board, made by some of the brilliant minds at Netizen. Based on the layout, what kind of digital experience do you think is being built here? 🤔

If you love mapping out user journeys and want to try your hand at conceptualizing a page from scratch based on real-world scenarios, we have a hands-on challenge waiting for you. Netizen will be running this interactive strategy activity at FUSECON on October 14th and 15th, 2026.

Just look for the booth with the grey board and come build something awesome with our experts! 🧩

30/09/2026

How sharp are your UX instincts? 👀

Finding the first two mistakes on a screen is usually easy, but it’s that final hidden flaw that truly puts your UX knowledge to the test!

The UX design team at Netizen has created a rapid-fire interactive challenge to see if you can use your UX skills to spot what others miss. Think you can beat the clock and find every error?

We are bringing this exact experience to our booth at FUSECON on October 14th and 15th, 2026. Come down to Connexion, Bangsar, put your eyes to the test, and walk away with some awesome rewards! ☕

(Disclaimer: The challenge shown here is just a sneak peek, not the final version of the game!)

Quiet on set! Anna Yasmin is holding down the director’s (and editor’s) chair as we work on some highly relatable tech i...
18/09/2026

Quiet on set! Anna Yasmin is holding down the director’s (and editor’s) chair as we work on some highly relatable tech industry video shorts.

Here's the catch: you won’t see these videos anywhere on our official social media feeds. We are creating these shorts exclusively for our FUSECON booth visitors!

If you want a good laugh and some content that hits a little too close to home for software builders, researchers, product executives, designers—really, just about anyone in the tech industry—you have to come see us in person.

See you at the booth! 🍿

Ready to take the brain games to the next level? 🧩 Here is a sneak peek at Kuo Hong Teo prepping the board for a brand-n...
17/09/2026

Ready to take the brain games to the next level? 🧩

Here is a sneak peek at Kuo Hong Teo prepping the board for a brand-new webpage building challenge we are bringing to FUSECON!

At our booth, you'll get to step into different roles to construct a webpage from scratch based on a specific scenario. It’s the perfect way to test your skills and see how cross-functional teams balance user needs with real business goals.

We are still putting the final touches on the board, but we can't wait to show you the final result!

Address

Tower 3-13-7, UOA Business Park, Jalan Pengaturcara U1/51A
Petaling Jaya
40150

Opening Hours

Monday 09:00 - 18:00
Tuesday 09:00 - 18:00
Wednesday 09:00 - 18:00
Thursday 09:00 - 18:00
Friday 09:00 - 18:00

Telephone

+60350365036

Website

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