12/05/2026
Coffee culture in Malaysia grows stronger every year. And it shows at the annual International Coffee & Beverage Show (ICBS) in KLCC this year. We're glad to have been part of it once again.
This ICBS 2026, our JURA booth brought together coffee enthusiasts and guests over three days of aroma sensory exploration, coffee mixology sessions, and an up-close look at the latest JURA machine range.
JURA Malaysia was also honoured to be the official VIP Lounge coffee sponsor—serving everyone a cup of our signature brew throughout the conversations that filled the room.
It was three days well spent — over exceptional coffee, and the kind of connections that tend to last beyond the event.
Thank you to everyone who visited, participated, and shared a cup with us.