16/10/2026
Malaysia is unique in our own way. While we all live under one umbrella, we speak different mother tongues. For some, it’s English; for others, it’s Malay, Mandarin, Tamil, or one of the many Chinese or Indian dialects.
This is what makes Malaysia’s social media landscape so interesting!
Xiaohongshu (Rednote) is one example of a platform that isn’t as widely used in neighbouring countries like Thailand, the Philippines, or Indonesia, but has found its own niche among Chinese-speaking Malaysians.
It’s hugely popular in China, too. If you’re travelling to China, Xiaohongshu is a great platform for discovering the best places to eat, visit, and explore, often through recommendations from real users.
Have you considered Xiaohongshu as an influencer marketing channel for your brand?