Stop Advertising, start Branding

16/04/2018

If you are travelling domestic from KLIA you can get a copy of my book from the book shop at the bottom of the escalator just after security. They've got plenty of copies now! Hopefully the next time I travel through they will have all been sold!

07/02/2018

Most advertising today is a waste of time. Not perhaps because of the lack of creativity but more because most businesses don't have the budgets to run an advertising campaign for long enough to be anything other than noise. Others simply create ads or videos or other content simply because they have a budget for a video or advertising. Every now and then I am proved wrong. Here's a great example of a very creative ad that will stick in the minds of all those who see it. The only problem is it's for the wrong reasons but hey, that's another story!

Find out more here.

05/01/2018

Millennials are less loyal to brands, have access to cheap money, prefer to share and rent rather than own outright and are influenced more by people like themselves rather than corporate driven messages. In this changing environment, how will brands stay relevant? Let me know what you think!

19/12/2017

At this time of year destination branding companies and others, are determining marketing budgets for 2018. Before you assign way too much of your budget to advertising, please read this http://placebrandobserver.com/advertising-not-enough-destination-branding-success/ Placebrander Bill Baker Gurmeet Gill The Place Brand Observer City Nation Place

Here's why relying on advertising alone won't lead to destination branding success. Marcus Osborne outlines the importance of a proper place brand strategy.

07/11/2017

Some advertising, no wait 99.9% of advertising does my head in! It's utter tosh and is instantly forgettable. Much of it comes from Samsung who, you may remember spent US$14 billion on in one year only to see sales fall (2014). As the iPhone X sales beat early expectations, has come up with what may be a last throw of the dice as it continues to spend more than the GDP of some countries on advertising in an attempt to be number 1. This is a great ad. Great production, great acting (OK be nice) and a great story! Enjoy.

Now that Apple has released the 10-year-anniversary iPhone X, Samsung offers their take on the inferiority of Apple's flagship device over the past decade.

09/10/2017

Dove Men+Care has had a few good years of press following their 'Real Beauty' campaigns that tried to change the perception of beauty. They've pretty much blown all that good coverage with this shockingly incompetent and racist campaign that is yet another nail in the coffin of the business.

Dove has apologised after releasing a series of "racist" images that appeared to show a black woman turning white after using their soap.

06/10/2017

I saw this ad at the baggage carousel at Kuala Lumpur International Airport yesterday. It's obviously left over from the recently concluded SEA Games. Does anyone know what it's trying to say? Is it trying to encourage people to get in the gym and lift heavy weights? Or is it motivating passengers to lift their heavy suitcases? Perhaps someone at Malaysia Airports can explain? I'd like to know. I'd also like to know what has happened to the Malaysia Airports logo in this image. Why is it mono?

06/10/2017

Malaysia Airlines needs to get its house in order!

27/09/2017

Fusionbrand, probably Asia's most forward thinking brand consultancy that focusses on what is required to make your business the preferred choice to your target markets and existing customers, is hiring. If you think you've got what it takes to join this dynamic organisation contact them today!!

Brand research, Brand strategy, Brand experience, Brand implementation, Brand values, Brand measurement

31/08/2017

If you want to get a copy of my book and live in South East Asia simply call Huda at +60379542075 and she will walk you through the process. If you live outside SE Asia you can order it from your local bookshop or buy it online from Amazon and other fine retailers. Just search Stop Advertising Start Branding and you'll find it. If that doesn't work, post a message here and we'll sort you out in a jiffy!

13/08/2017

Here's an attachment from an email I got today. The email arrived at 11.01am. I've looked at it once and it breaks at least 5 branding rules. Does anyone know what they are? If you do, list them out below. I'll tell you the ones I spotted tomorrow

14/07/2017

Making it hard for your audience. Not clever

Malindo Air on the fuselage, batik on the engine. Who needs a identity?