26/09/2012
The term 'understanding your customers' no longer applies to mere likes and dislikes based on an overview of their intrinsic and extrinsic values from market research. The internet has spawned a new breed of customers, who not only review your products and services openly, but who are also empowered to influence your prospective customers greatly. These customers can be called 'Retail Politicians'. It has come down to the power of social network activity and keyboard typing speed. Best you get cracking on new methods to track and tackle this new form of marketing that has evolved from 'word of mouth' to 'words on screen', and seriously know who your customers are.