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Marketing knowledge incorporates knowledge of the firm and its competitors, hence the overlap with business strategy, an...
07/11/2021

Marketing knowledge incorporates knowledge of the firm and its competitors, hence the overlap with business strategy, and, virtually by definition of what 'marketing' is, knowledge of potential and current customers, that is, buyer behaviour.

Marketing knowledge is the foundation of our discipline. However, there is not yet clear agreement about what marketing ...
06/11/2021

Marketing knowledge is the foundation of our discipline. However, there is not yet clear agreement about what marketing knowledge is. Three stages are envisioned in a project to investigate marketing knowledge: identification of the forms of marketing knowledge, specification of and agreement on the content, and development of a comprehensive test to measure acquisition of marketing knowledge. This article attempts the first stage, proposing that the four forms of marketing knowledge are: marketing concepts, structural frameworks, strategic principles, and research principles.

Marketing Strategy DefinitionA marketing strategy is a company's long-term plan of action that aims to promote its produ...
04/11/2021

Marketing Strategy Definition
A marketing strategy is a company's long-term plan of action that aims to promote its products and services and gain a competitive advantage.

Don’t confuse marketing strategy with a marketing plan, though. The main goal of a marketing plan is to attract new customers and turn them into loyal buyers. As your marketing plan should be firmly rooted in your company's value proposition, it helps you to market your products or services to consumers in a more compelling way.

2. CMS ExperienceSince nearly all businesses publish content with the help of a Content Management System (CMS), noting ...
03/11/2021

2. CMS Experience
Since nearly all businesses publish content with the help of a Content Management System (CMS), noting some CMS experience on your resume is always a smart move, especially if you're applying for a content marketing job. WordPress and Drupal are two common examples of content management systems you may want to get you hands dirty with. Put this on your marketing skills list and you'll be sure to get noticed.

"Advertising is only evil when it advertises evil things."
02/11/2021

"Advertising is only evil when it advertises evil things."

02/11/2021

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