Digital Advertising Malaysia 面书广告

05/11/2020

The coronavirus has hit the business world hard. In the UK, the pandemic has seen over 9 million jobs furloughed and, staggeringly, the BBC recently reported that 78% fewer people visited shops in June as compared to the same period last year. That last statistic is of particular importance to busin...

29/10/2020

Lego is on a global mission to promote creative problem-solving in children. But localising that message has been necessary to make sure it lands with relevance across markets.

22/10/2020

Leading the ecosystem: Influencers inspire millions of people and successfully build networks. On their digital transformation journey, leaders can learn from influencers how to build sustainable ecosystems and how to use them profitably in organizations. A study shows that every person knows every....

15/10/2020

Today is Instagram's 10th birthday. Over a decade, it has transformed from a humble photo-sharing app into a social networking service with over 1 billion active users. To mark the occasion, Lore Oxford, global head of cultural insights at We Are Social contemplates what the next 10 years might brin...

08/10/2020

It’s been quite a year — and it’s only September. The challenges our world has faced over the last nine months have brought anxiety and negativity to many aspects of our lives, but it’s always worth reflecting on the good that comes out of the bad. So today, we’re looking at how brands and...

01/10/2020

01/10/2020

Alastair Milne and Paloma Gardiner graduated from Watford Ad School in July. With ad placements frozen at major agencies because of the pandemic the creative duo have struggled to find their feet. So, they’ve started their own agency and hired themselves as the placement team.

24/09/2020

The subscription e-commerce market continues to see rapid growth, with McKinsey's latest figures suggesting it now totals between $12bn and $15bn in the US alone.

17/09/2020

The gaming industry has seen massive growth in recent years, with ESPN recently airing NBA2K tournaments, esports’ consideration as an Olympics sport, and investments from celebrities like Lebron James driving mainstream adoption. Now, global esports revenues are destined to reach $1.1 billion in ...

10/09/2020

Ta-dum! The unmistakable sound of home entertainment has now been given a big screen makeover thanks to legendary composer Hans Zimmer. Max De Lucia, co-founder of sonic branding firm DLMDD, explains why marketers should listen carefully to Netflix's mastery of audio.

03/09/2020

Getty Images recently unveiled the results of its Visual GPS research, that revealed the key forces driving purchasing decisions among consumers across South East Asia. It outlined that sustainability is hugely important to people living in South East Asia, yet almost three-quarters prioritise conve...