09/09/2024
Digital Unicorn Media Day 1: Letโs Make Some Magic (and Marketing Videos)! ๐ฆ
Welcome to Day 1 of our wild ride into the world of video marketing! Grab your coffee/tea/wine/water and an unicorn horn (yes, it's required), and letโs dive into some serious fun!
1. Setup Marketing Direction: Ideal Customer & Choose Your Niche
First things first, WHO are you talking to? Spoiler: It's not everyone. Weโre talking about your ideal customer hereโsomeone who dreams about your product and would invite it to brunch. Are they trendsetters? Find your people and lock in on your niche, because trying to please Humans is like making pizza with a salad baseโno one's asking for that?
2. Setup Content Direction: How to Deliver Your Magic
Now that we know who youโre chatting with, letโs figure out how to deliver the goods. Time to craft your signature styleโmaybe it's quirky, funky, or just packed with some serious sass.
Create content that makes your audience go, โOh yeah, thatโs so you!โ
Content Pillars: Pick 3-4 themes to sprinkle through your videos. Think tips, behind-the-scenes, product demos, or bloopersโeveryone loves a good blooper.
Types of Video: Reels, tutorials, testimonialsโmix it up like your favorite smoothie! :)
3. Plan Your Content: Videos & Reels Calendar
You didnโt think you could just wing it, did you? Time to whip up a monthly content calendar because we want consistency, not chaos. List out ideas like โHow to Use Our Product Without Breaking a Sweatโ or โWhy Our Service is the Beyoncรฉ of the Industry.โ
Throw in some reels, and boom! youโre in business. =)
4. Create Your Content: 7 Headline Angles & Video Storylines
This is where the real magic happensโtime to write those killer headlines and craft the ultimate video storylines. Need a little help?
Hereโs a cheat sheet:
7 Headline Angles: From โ5 Things You Never Knew About [Your Product]โ to โWhy [Your Service] Will Change Your Life (Or at Least Your Day),โ these babies will grab attention.
Video Storyline Template: Set the scene, present a problem, show your product swooping in like a superhero, and BAM : solution delivered!
Preparation Before Shoot: Make sure the lightingโs on point, the cameraโs steady, and maybe.....just maybe......give your hair a quick fluff? =) You will thank me for that :)
Day 1 down, and youโve just turned your marketing chaos into a unicorn-powered strategy. =)
Ready for more? Stay tuned ....because tomorrow weโre diving deeper into making those videos even more fabulous.
Now, go and be the unicorn of marketing videos we all know you are. ๐ฆ