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Retailers pay a premium for the right location. In fact, the mantra of a successful retail business is 'location, locati...
20/12/2021

Retailers pay a premium for the right location. In fact, the mantra of a successful retail business is 'location, location, location'.

Place: refers to the point of sale. In every industry, catching the eye of the consumer and making it easy for her to bu...
19/12/2021

Place: refers to the point of sale. In every industry, catching the eye of the consumer and making it easy for her to buy it is the main aim of a good distribution or 'place' strategy.

Product: refers to the item actually being sold. The product must deliver a minimum level of performance; otherwise even...
18/12/2021

Product: refers to the item actually being sold. The product must deliver a minimum level of performance; otherwise even the best work on the other elements of the marketing mix won't do any good.

Pricing can also be used a demarcation, to differentiate and enhance the image of a product.
17/12/2021

Pricing can also be used a demarcation, to differentiate and enhance the image of a product.

There can be several types of pricing strategies, each tied in with an overall business plan.
17/12/2021

There can be several types of pricing strategies, each tied in with an overall business plan.

Price: refers to the value that is put for a product. It depends on costs of production, segment targeted, ability of th...
17/12/2021

Price: refers to the value that is put for a product. It depends on costs of production, segment targeted, ability of the market to pay, supply - demand and a host of other direct and indirect factors.

The 4Ps make up a typical marketing mix - Price, Product, Promotion and Place. However, nowadays, the marketing mix incr...
16/12/2021

The 4Ps make up a typical marketing mix - Price, Product, Promotion and Place. However, nowadays, the marketing mix increasingly includes several other Ps like Packaging, Positioning, People and even Politics as vital mix elements.

The marketing mix refers to the set of actions, or tactics, that a company uses to promote its brand or product in the m...
15/12/2021

The marketing mix refers to the set of actions, or tactics, that a company uses to promote its brand or product in the market.

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