30/03/2025
If you're into furniture, Read this article to the end.
If you're a skillful furniture guy, you're seriously a hot bread, like the fresh out of oven type. Why did I say so? The era you and I are currently operating on now is the creator economy, and that's where you come in.
These content creators ensure that their house is aesthetically pleasing to their audience. To keep their audience glued to their content, they make sure that their furniture, workstation, and bedroom are classy. Yes, they invest a lot in making their house beautiful, especially with the trendy furniture.
As a newbie in social media with an offline skill, how do you attract these content creators to hire you for a job? Now, this is where it gets interesting; for you to achieve this, you need to find out where this creators spends most of their online presence.
Say, TikTok. So, how do you attract them? Now, as a furniture maker, you don't want to come onboard with an ugly working station, no. This is the time to Maximize your offline success to your advantage.
What do I mean? You remember that oga house you went to deliver antique and dining sets months ago. Shebi you still have that video? Oya post am for TikTok. If you can't speak good English use any language of choice as your audio/vlog to explain that those beauties are your handiwork.
You see that I didn't tell you to go and carry Pinterest picture ba, you want to make sure that your products are original. Make sure your timeline is filled with 80% of your work deliverables. As you repeat the vlog process, the more eyeballs your profile will attract. Let Pinterest be your inspiration for making trendy furniture and not for your portfolio.
From there, you go fix one big content creator house and ensure you make a deal with him, to Refer his friends and get a referral bonus. And keep to that.
I started marketing officially as a salesperson at a multimillion-dollar furniture house; I know this. We make sure to recreate Pinterest designs for content creators, especially the guys; we make L-shape. Minimalist and for girls' bachelorette antiques. We made so many designs that get people coming to our showroom in droves to have a feel of our aesthetic designs. Yes, we made good money while delivering the best.
So, if you're that good. You can leverage this creator economy ecosystem to your advantage by providing them with beautiful aesthetic furniture that is classy and durable. By simply doing the following;
1. Invest in understanding your strengths. Are you super good with installing bedframes or workstation furniture? No be I fit do am from Head, you fit deliver neat Work? If you can't kindly go and learn more.
2. Position your expertise online: Carry your neat work and enter TikTok na their your faves dey. All those your work wey you have been dey deliver, show.us the videos. Vlog about it. Market your original work, leave Pinterest. Authenticity sells.
3. Be on speed dial: Monitor your page like a hawk and be on the lookout for trends. And be super responsive to enquiries of your potential customers.
4. Introduce referral bonus: Once you finally meet your first customer tell him/her that you'll incentivise them if they refer your business.
5. Invest in quality videos and pictures: Your business is all about visibility and quality image this cannot be overemphasized. Buy a quality phone that has a large capacity for video and take. Images of your work, before and after. BTS clips and testimonials of your customers.
6. Run paid ads to boost your visibility and conversion rate.
The creator economy is growing, and people are willing to pay for quality. Position yourself right, showcase your best work, and use smart strategies to attract the right customers.
Does this Make Sense? If yes, kindly repost to help a friend take action today.
To your successful launch.
Tina
