05/01/2026
Marketing Coordinator
Location: Abuja, Nigeria
Position Overview
The Marketing Coordinator acts as the campaign project manager for assigned locations. They are
responsible for ensuring that a marketing campaign is live every week per location, with the right mix of strategy, creative, and influencer amplification. This role requires sharp organization, creative insight, and
cross-functional coordination to ensure campaigns are delivered on time, executed with quality, and tracked for performance.
Key Responsibilities
Campaign Project Management
â—Ź Ensure weekly campaign deployment for every assigned location
â—Ź Build and maintain campaign calendars, briefs, asset trackers, and timelines
â—Ź Coordinate internal teams (content, design, social, media buying) and external vendors
â—Ź Assign campaign tier levels based on complexity and goals
*Campaign Tier Framework*:
*Tier 1*: Basic Campaign:
1-2 static assets, 1 channel (e.g., IG or Twitter), standard promo.
*Tier 2*: Enhanced Campaign:
Static + video content, multiple platforms, simple influencer inclusion.
*Tier 3*: Strategic Campaign:
Influencers + multi-format creative, localized storytelling, integrated with sales or product push.
*Influencer Management.* â—Ź Identify, vet, and brief influencers who align with campaign objectives
â—Ź Coordinate content timelines and approvals
â—Ź Ensure influencer posts go live as scheduled
â—Ź Track performance of influencer content (reach, engagement, UGC, sales impact)
*Campaign Monitoring & Reporting*
â—Ź Submit weekly campaign recaps per location with key metrics (reach, engagement, conversion,
influencer performance)
â—Ź Flag missed or underperforming campaigns with proposed improvements
â—Ź Track UTM links, codes, and asset performance
*Ideation & Local Adaptation*
â—Ź Propose fresh campaign ideas inspired by location trends, events, or consumer behavior
â—Ź Adapt national or brand-wide assets for local use (language, culture, offers)
*Stakeholder Collaborati
