https://www.facebook.com/116714471380678/

Joseph Abarowei, Abuja (2026)

18/08/2023

The power of branding is immense!

Starbucks with Logo: Starbucks' logo has become iconic worldwide. Here's how it enhances their brand power:

a) Recognition and Awareness: The logo instantly triggers recognition and familiarity among consumers. Seeing the Starbucks logo creates a strong association with the brand.

b) Brand Equity and Trust: The logo represents quality, consistency, and premium coffee. Starbucks' commitment to excellence has built trust and loyalty.

c) Differentiation: Starbucks' logo sets it apart, representing a community, relaxation, and upscale coffee culture.

2. Starbucks without Logo: Even without prominently displaying its logo, Starbucks maintains a recognizable presence. Here's how they do it:

a) Store Design: Starbucks' consistent design language, including the green color scheme and cozy interiors, signals customers they're in a Starbucks store.

b) Iconic Cups: Starbucks' white paper cups with the green siren logo are instantly recognizable. Even if partially covered, they evoke the brand.

c) Word-of-Mouth and Reputation: Positive customer experiences and word-of-mouth recommendations reinforce Starbucks' brand power.

while Starbucks has created brand recognition without relying solely on its logo, the logo remains a vital asset for their branding efforts. It consistently reminds customers of the Starbucks experience.
#

12/08/2023

Purpose of a Resume.

A resume is to provide a full overview of a professional history.

And the goal of a resume is to convince employers you're worth interviewing.

A resume is the valuable tool you can use to highlight your experience to prospective employers

27/07/2023

Your entire life can change with six months of consistency.

Perfection isn’t the goal. Consistency is.

Don’t try to be perfect.

Try to be better than you were yesterday.

Consistency beats perfectionism.

I hope this will help someone! ❤️

27/07/2023

🚨💣 Kim Kardashian & her son - Saint are EVERYWHERE... 😯⬇️

Friday : Kim Kardashian took her son Saint to watch Messi's debut in Miami 🇺🇲

Today : Kim & her son flew to Japan to watch Ronaldo and Neymar a few days later ✈️🇯🇵

👀

22/07/2023

𝐎𝐯𝐞𝐫𝐜𝐨𝐦𝐢𝐧𝐠 𝐭𝐡𝐞 𝐓𝐨𝐩 𝟑 𝐂𝐡𝐚𝐥𝐥𝐞𝐧𝐠𝐞𝐬 𝐨𝐟 𝐋𝐢𝐟𝐞 𝐂𝐨𝐚𝐜𝐡𝐢𝐧𝐠

Life coaching is a rewarding career, but it can also be challenging. Here are three of the most common challenges that life coaches face, along with some tips on how to overcome them:

𝐂𝐡𝐚𝐥𝐥𝐞𝐧𝐠𝐞 #𝟏: 𝐆𝐞𝐭𝐭𝐢𝐧𝐠 𝐞𝐧𝐨𝐮𝐠𝐡 𝐯𝐢𝐬𝐢𝐛𝐢𝐥𝐢𝐭𝐲

In order to attract clients, life coaches need to be seen. This means having a strong online presence, as well as networking and attending events. Some specific strategies for increasing visibility include:

- Creating a well-designed website or a social media page that showcases your expertise and services.
- Writing blog posts and articles that are relevant to your target audience.
- Guest blogging on other relevant websites.
- Using social media to connect with potential clients.
- Attending networking events and speaking engagements.

𝐂𝐡𝐚𝐥𝐥𝐞𝐧𝐠𝐞 #𝟐: 𝐁𝐮𝐢𝐥𝐝𝐢𝐧𝐠 𝐜𝐫𝐞𝐝𝐢𝐛𝐢𝐥𝐢𝐭𝐲

In order to be successful, life coaches need to establish themselves as credible experts. This can be done by getting certified, obtaining relevant training, and publishing articles or books. Some specific tips for building credibility include:

- Getting certified by a reputable life coaching organization.
- Attending training workshops and seminars.
- Publishing articles or books on relevant topics.
- Offering free consultations or workshops to demonstrate your skills.
- Networking with other established life coaches.

𝐂𝐡𝐚𝐥𝐥𝐞𝐧𝐠𝐞 #𝟑: 𝐌𝐚𝐧𝐚𝐠𝐢𝐧𝐠 𝐲𝐨𝐮𝐫 𝐛𝐮𝐬𝐢𝐧𝐞𝐬𝐬

In addition to coaching clients, life coaches also need to manage their own businesses. This includes tasks such as setting rates, marketing, and bookkeeping. Some specific tips for managing your business include:

- Creating a business plan that outlines your goals and strategies.
- Setting rates that are fair to you and your clients.
- Marketing your services to potential clients.
- Keeping accurate records of your finances.
- Delegating tasks to others when possible.

Overcoming the challenges of life coaching can be daunting, but it is possible with hard work, dedication, and the right support. By following the tips above, life coaches can increase their visibility, build credibility, manage their business successfully, and seek help when needed.

14/07/2023

# Brick and mortar businesses are something I'll ALWAYS avoid.

Do you want to know how many times I've been tempted to say, *"Screw it all, I'm going to do a vending machine business."*

*.*

One of the biggest struggles with running an online business is staying motivated...

ESPECIALLY...

And I mean ESPECIALLY...

When you're not making any money yet.

I know many beginners think thoughts like, *"You mean to tell me I have to sit here for 10 hours straight in this boring, quiet room to MAYBE make money?!"*

*.*

I know this is what they're thinking because I USED TO THINK THE SAME EXACT WAY.

I used to go to my university's library almost everyday and grind in a tiny little study room with annoying ass students giggling and yelling in the rooms next to me...

Meanwhile, I'm watching Youtube videos of guys making sh*t-loads of money cleaning cars, wrapping cars, mowing lawns, managing vending machines, running laundry mats, etc.

This constantly made me want to ditch it all and do some sort of "brick and mortar business"...

Something where I could move around all day and touch and feel every piece of the business...

Instead of it just being all digital.

But do you want to know what kept me focused on ONLY growing an online business?

Freedom.

Specifically, LOCATION FREEDOM, where I can pop open the laptop wherever I want and make money.

That 1 reason alone is what has propelled me to where I'm at today.

All of the money I make is entirely online...

And being able to live wherever I want is absolutely priceless.

I don't know about you, but I would rather make $5k - $10k/mth and work from anywhere in the world...

Then make $10k - $30k/mth and have to commute to work everyday OR manage a brick and mortar business.

If you'd like to sell more of your COACHING courses to reach the $10k - $25k/mth mark...

Then simply DM me the word "INFO", and I can't wait to get you all the exciting details!

Jesse

11/07/2023

Why teachers make great copywriters…

The realization hit me like a brick to the noggin’...

“Teachers make great copywriters for the same reason comedians and musicians do… they spend a lot of time interacting with a live audience.”

I’ve seen the pattern for years in Copywriting; former teachers getting very good, very fast, as copywriters and replacing their teaching careers as freelancers.

However, I hadn’t drawn the comparison that teachers are “performers,” the same as any artist who performs live.

The advantage for performers is those years of experience receiving real-time feedback from audiences.

If you’re “killin’ it” you feel it… and if you’re “eatin’ it” you know it.

Teachers have an even greater advantage over artists in two ways…

1: They do up to seven “shows” a day, which allows them the greatest opportunity to hone their material.

2: They get direct feedback from students on what resonates, and where they struggle with the material.
So, it’s no wonder that teachers make great copywriters.

10/07/2023

We all face failures, but only the high achievers see these as stepping stones to success.

It's about staying determined and not giving up, even when things don't go as planned.

I've made mistakes too, but those experiences have shaped me into who I am today, and I'm proud of that.

We must learn from our failures, stay humble, and never stop trying.

As long as you keep going, your journey towards success will turn into something amazing.

Embrace the failures, use them as lessons, and keep pushing.

If you're ready for a new life, one that you're excited to wake up to every day...

Show me some🔥🔥 in the comments!

07/07/2023

Prediction:

Newsletter businesses are the future.

Here's why:

We've all just seen what can happen to a social media platform overnight.

• Account gets banned
• Organic reach plummets
• Platform becomes unpopular

Instead, the real asset is your newsletter audience.

Don’t build an audience, build a newsletter.

With a newsletter, you can:

• Reliably reach your audience
• Create segments and user journeys
• Take your audience to a new platform

A newsletter is an insurance against platform shifts.

Your newsletter audience is also a stem cell that can be leveraged to many different opportunities:

• Events
• Courses
• Agencies
• Book deals
• Consulting
• Job boards
• Communities
• Investment funds

A newsletter audience is just the tip of the iceberg.

Many smart people are bullish on newsletters

scottoldford just acquired 20+ newsletter businesses.

SahilBloom just partnered with a newsletter agency.

Large media brands are starting up newsletters to own their audience.

Something big is stirring...

So how do you take advantage?

1) Pick a topic to write about
2) Start a newsletter on
3) Convert social followers to newsletter subscribers
4) Create high-quality content
5) Spin off businesses using the newsletter as the hub.

DM US TODAY TO START AND GROW YOUR NEWSLETTER.

30/06/2023

As a coach or consultants.

What's that thing that takes most of your time in your business and it's not Coaching or consultation?

26/06/2023

How Airbnb Escaped Bankruptcy with a Creative Cereal Promotion.

🚀 The Creative Genius that Saved Airbnb: A Lesson in Overcoming Challenges 🚀

Can you believe Airbnb was once on the verge of bankruptcy with only $1,000 in the bank? Let me share with you HOW they got out of that tough spot and became the industry giant we know today! 💡

✅ The year was 2008, and with the presidential election campaign in full swing, Airbnb saw an opportunity.
✅ They bought regular cereal boxes for a couple of bucks and put a new wrapper on them – "Captain McCain's" and "Obama O's".
✅ These creatively packaged cereals were sold for $40 each (talk about a markup!), making them a whopping $30,000 to fund Airbnb's growth.

So, what are the key takeaways here for professionals in the hospitality, travel and startup industries?

🔑 Creativity is KING: When faced with a challenge or financial struggles, thinking outside the box can make all the difference!
🔑 The Experience Economy: Providing a unique experience can be more valuable than just offering a product. Participation and novelty act as powerful marketing tools.
🔑 Perseverance and Adaptation: Sometimes, survival means being open to change and taking risks to ensure your business can thrive.

So go on, embrace creativity, offer experiences, and never give up – your business breakthrough could be just around the corner!💪

Joseph Abarowei

18/08/2023

12/08/2023

27/07/2023

27/07/2023

22/07/2023

14/07/2023

11/07/2023

10/07/2023

07/07/2023

30/06/2023

26/06/2023

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