19/05/2026
At Maxenon, everything we do centers on our people and our growth. We believe the best way to lean into your potential is to be thrown into the deep end with a team that has your back. So, we set a real test: Can a team of rising creators execute a world-class brand identity and marketing strategy entirely from scratch under a tight deadline?
We handed them the UrbanBite brief and gave them exactly two weeks to deliver:
A complete logo & visual identity guideline
Launch-ready video deliverables
From the initial brainstorming sessions to the final delivery, this project became a pure reflection of our culture. They pushed past their comfort zones, collaborated through the friction, and leveled up their technical ex*****on to turn a raw concept into a global-ready brand.
To show you what our growth culture looks like in real-time: this entire project was shot and edited by one of our interns who has barely two months of learning videography under their belt.
The question is... did they pull it off?
The full video is now live on our YouTube channel. We actually created this series to document our growth journey, our team spirit, and the real culture behind Maxenon. Moving forward, you’ll see our team members take on different task-based challenges, it’s going to be a lot of fun, highly educational, and a raw look at how we build together.
Hit the link in our bio to watch the first episode and enjoy the journey with us.
Drop a ❤️ in the comments to show the team some love, and let us know your thoughts on the final ex*****on.
Credits:
The minds behind UrbanBite:
Project Manager: Joseph Moses
Shot & Edited By: Favour Emmanuel
Creative & Design Team: Eunice M., Princess O., Success O., Dennis O., Adeola J., Benedict I., Blessing S.
BehindTheScenes InternshipJourney UrbanBite CreativePlayhouse YouTubeSeries
