20/01/2026
Election & Propaganda.
Elections are not only won at the ballot box.
They are won long before, in the minds of the people.
"Propaganda is to a democracy what violence is to a dictatorship." - Noam Chomsky
Narratives are framed, fears are amplified, half-truths are recycled, and repetition slowly begins to feel like fact.
This is how perception is engineered.
This is how consent is manufactured.
Today, social media is the most powerful campaign tool ever created.
No gatekeepers.
Algorithms reward outrage.
As Nigeria inches toward another critical election cycle, timelines are already becoming battlegrounds.
Coordinated hashtags.
Anonymous pages.
Influencers-for-hire.
Old videos, new captions.
Lies dressed as patriotism.
Truth struggling to breathe.
This is not new, but the scale is unprecedented.
As citizens, professionals, and stakeholders, media literacy is no longer optional.
Pause.
Verify.
Ask who benefits from the narrative being pushed.
Because in the end, power is never given.
It is prepared for, through stories we choose to believe or reject.
Nigeria will decide.
But first, Nigeria must think.
Muoma Obinna
