31/08/2026
Imagbenikaro โKaroโ Osarumwense
Founder & CEO, Optimist Group | Multidisciplinary Creative Entrepreneur & Media Technology Leader
Meet Imagbenikaro โKaroโ Osarumwense โ a multidisciplinary Nigerian creative entrepreneur and the founder of Optimist Group, a premium multimedia, event technology, creative development and asset management company. With over a decade of entrepreneurial experience, Karo has built a career around photography, filmmaking, event technology, live event production, experiential marketing, strategic PR, media consulting and creative education.
His entrepreneurial journey began in 2013, starting with projector rentals before evolving into a diversified multimedia ecosystem. Today, Optimist Group delivers photography, cinematography, live broadcast, LED technology, event production, experiential marketing, outdoor advertising, equipment leasing, mobility and creative education. Since 2015, the organisation has delivered immersive experiences across 2,000+ events in over 100 cities.
Beyond business, Karo is deeply committed to creative excellence, mentorship and human capacity development. Since establishing the NABTEB-accredited Optimist Academy for Film & TVE in 2020, he has helped develop and graduate more than 100 multimedia professionals. Through CREAME500, industry training and the Optimist Academy Alumni Network, he continues to create opportunities for young creatives and emerging professionals to learn, collaborate and grow.
Karo's industry contribution is also reflected in the events, partnerships and experiences delivered through Optimist. The organisation has provided production, broadcast, LED, experiential and technical solutions for major corporate, institutional, entertainment and public-sector eventsโincluding the National Sports Festival (Edo 2020), the first-ever virtual Nigerian Bar Association Law Week, the Niger Delta Games and major outdoor and experiential campaigns. Through strategic partnerships, Karo also creates opportunities for young creatives, photographers and emerging professionals. His journey continues with one clear vision: build world-class creative experiences, sustainable industry infrastructure and the people who will shape Nigeria's creative future.
Karo is married and blessed with an amazing family.