12/05/2022
Copy writing is mainly about finding out and knowing WHAT TO SAY
Not how to say it, How to say it can help but knowing what to say is what makes magic happens.
What do you say to GET THE ATTENTION of your target audience?
What do you say to HOLD that attention so that they keep engaging with your advert?
What do you way to GET THEM TO BELIEVE what you're trying to make them believe? E.g. that this product A will give them xyz benefits.
What do you say so that they make the decision to buy and take action to buy now?
Finding out these WHAT TO SAYS is where your work is as a copywriter and you find out by research. deep intense research.
It is what separates the pros from the amateurs.