25/11/2020
READ THIS POST 11 TIMES, THEN, SAVE IT!
Most businesses identify the Black Friday season as an opportunity to attract new leads and convert new customers.
And that's cool.π
Get more people to experience the awesomeness of your services.
But there is a class of customers you should not leave out------your existing clients.
It is very important that you balance your Black Friday strategy to include your existing clients.
For one, this will require less effort and resources to deploy so you can create an offer even on a short notice.
Plus you already know them; you know their desires, goals, and preferences. So, you can craft an offer that addresses these. You can even go as far as creating a unique offer for each client.
For instance, Nymp Social Media Agency's client of 6 months, Ms. June has been talking about getting new graphic templates since 'forever'.
Her current package, Silver Social, does not cover the service and she has been procrastinating for months.
Nymp can offer Ms. June the service at 30% off, with a time limit of course, while new customers get the service at only 20% off.
The discount is sweet but what will be sweeter is that Ms. June will be assured that you listen to her and that you care about her needs.
The perceived value of the service will triple. And you are a step closer to retaining her for more months or even, years.
It's not too late to craft this offer and deploy it. Simply think of what your clients have been talking about, the needs you identify in their business, and the challenges they need to solve that will even amplify the impact of your own services.
Found this post helpful? Tell me all about it in the comments section.π
If you need further help with crafting your offer, send a message with the key phrase, "BLACK FRIDAY STRATEGY" and I will be glad to help.π