27/04/2017
So we all heard the stories in elementary school of how communication in the earliest settlements was carried out - the crude methods of information dissemination. The gong is indeed a loud device at which sound, people from long and close ranges pay attention to listen to the message that will follow the last bang. There was that guy who would walk about the neighborhood, from house to house, in the markets and around the community, to announce the king's intentions or the reason why no one should walk the streets after 7PM. His voice had to be audible and loud enough. He was The Towncrier.
Times changed and new devices arrived. These devices eased the work of The Towncrier. He no longer needed to repeat the same lines at every corner of the town. He only then needed to record the message and it would be heard thousands of miles away and could be relayed over and over again. He could then write in beautiful artistic prints, "the king's thoughts" on large billboards and project these to passers-by. New Communication and Publicity methods had arrived.
Media and Distant Communication will probably never stop evolving. What is fascinating is how fast things change with the advent of new technologies and how quickly we adapt to new modes. The Smartphone as we know it, is the most popular communication device with which the user can access information and connect with other people. Smartphones enable Radio and TV applications as well as access to online newspapers and blogs hosted on the world wide web. Social media has become a major function of the smartphone as it helps individuals and corporate bodies connect with their audience on a regular basis. It's amazing how much your phone can do for you especially in terms of projecting your services as a small or medium-based enterprise to a large online community?
As a proficient media agency, YEBA Nigeria Limited remains committed to delivering quality services according to best practices in Advertising and Public Relations. Keep in touch with us on our social media units (Facebook: YEBA Nigeria Limited, Twitter: ) and find out the many ways in which YEBA can help you with optimum advertising solutions.