Ijebu Business School

17/09/2026

IJBS 365 DAYS ENTREPRENEURSHIP CAPSULE DAY 48

ASK FOR THE SALE DIRECTLY WHEN READY

You’ve explained your product.
You’ve answered the customer’s questions.
They seem interested.

So what next? Ask for the sale!

Many entrepreneurs lose customers because they keep explaining and hoping the customer will eventually say, “Okay, I want to buy.”

Sometimes, the customer is simply waiting for you to confidently guide them to the next

Remember: Asking for the sale is not being pushy it is giving an interested customer a clear next step.

16/09/2026

ENTREPRENEURSHIP CAPSULE — DAY 47

UNDERSTAND THAT BUYERS OFTEN COMPARE YOU TO OTHERS

Your customer may not tell you, but chances are they are comparing your price, quality, service, convenience, or reputation with another business.

Don’t focus on attacking or speaking badly about other businesses. Instead, understand what makes your own offer different and valuable.
When a customer says, “Someone else is selling it cheaper,” don’t panic. Be prepared to clearly explain the value they get when they choose you.

Identify one competitor or alternative your customers may be considering. Write down 3 reasons why a customer should confidently choose your offer.

📌 Follow IJBS 365 Days Entrepreneurship Capsule for practical business lessons every day.

15/09/2026

DAY 46 | Ijbs 365 Entrepreneurship Nuggets

PRACTICE YOUR PITCH UNTIL IT FEELS NATURAL

A stiff, memorized pitch can feel robotic and less convincing. Practice helps your pitch become natural and adaptable to each conversation.

Today, practice your business pitch out loud until it feels natural, not memorized. Focus on clearly communicating the value your business offers.

14/09/2026

14/09/2026

DAY 45 | Understand the Value of a Follow-Up Message After a Meeting

A simple follow-up message can make a lasting impression. It shows professionalism, keeps you connected with your customer, and keeps you top of mind.

Send a brief follow-up message after your next sales meeting or customer conversation.

13/09/2026

IJBS 365 ENTREPRENEURSHIP CAPSULES DAY 44 |

Don’t Discount Too Quickly

Offering a discount as the first response to hesitation can train customers to always expect one. Understand the real objection before reducing price.

The next time a customer hesitates, ask about their concern before offering a discount.

12/09/2026

Ijbs Entrepreneurship Capsule DAY 43

Understand Win-Win Negotiation

A successful negotiation is not about making sure you get everything you want. It is about finding an outcome where both sides feel valued and satisfied.

When only one side benefits, it can damage the relationship in the long run. Aim for solutions that create value for everyone involved.

11/09/2026

IJBS ENTREPRENEURSHIP CAPSULE DAY 42

BUILD RAPPORT BEFORE TALKING NUMBERS

Great negotiations don’t always begin with “How much?” Sometimes, they begin with a genuine conversation.

Jumping straight into price can make a sales interaction feel cold and transactional. Taking a moment to connect, understand your customer, and build rapport can create trust and make negotiation smoother,People are more comfortable doing business with people they connect with and trust.

10/09/2026

🎥 WATCH: ENTREPRENEURSHIP CAPSULE DAY 41

UNDERSTAND THE POWER OF A CLEAR, SIMPLE OFFER

When your offer is too complicated, customers may hesitate or walk away.

Make it easy for them to understand what you’re offering, the value they’ll get, and what they need to do next.

Remember: A clear offer makes it easier for customers to say YES.

🎬 Watch today’s AI video and learn how simplifying your offer can improve your sales.

09/09/2026

ENTREPRENEURSHIP CAPSULE DAY 40

PREPARE ANSWERS FOR COMMON OBJECTIONS

Customers will have questions, concerns, and sometimes reasons why they are not ready to buy. Don’t let these objections catch you off guard.

Preparing your responses ahead of time helps you communicate with confidence, clarity, and calmness when speaking with customers.

Preparation builds confidence. When you know how to respond to common objections, you can keep the conversation moving without becoming defensive or uncertain.