22/02/2026
The Gen z like hard drugs more... Alcoholic drinks are draining... Alchol is best enjoyed in bar with friends, social media has decentralized friendship, so many are indoor.
Best option is becoming a ju**ie..
Bloomberg says the global alcohol industry has lost more than $830 billion in revenue over the last four years, with Gen Z drinking less and in many cases skipping it altogether.
That’s why beverage companies are rushing into non alcoholic and low alcohol options.
They’re not doing it to be nice.
They’re doing it because the demand shifted