Matakhi Leon & Rose Limited

20/03/2025

Celebrating my 9th year on Facebook. Thank you for your continuing support. I could never have made it without you. 🙏🤗🎉

01/11/2023

More Daily comics

30/07/2023

04/08/2019

WAYS TO ENGAGE CUSTOMERS ON SOCIAL MEDIA

Social media platforms are the most unique of all the channels used for customer engagement.
On one hand, they are excellent for responding to customer service inquiries. However, their inherently fun and personal nature also make them ideal for telling brand stories, sharing interesting visual content, and engaging customers in conversations proactively. Statistics show that customers are definitely responding: Forrester states that 80% of consumers use social channels to engage with companies.

Here are ways to engage your customers on social media:

*Offer Excellent Customer Service

First and foremost, your social channels should be used to deliver great customer service. Ad Week notes that 54% of customers actually prefer these channels for service over phone and email. If you ignore your customers’ messages, the price can be quite high: One-third of Americans have used these channels to complain about a brand. Your customer service agents therefore need to monitor and respond to inquiries in a timely manner. Negative comments should never be ignored, and agents may invite frustrated customers to continue the conversation on a private channel.

*Use Different Social Channels For Different Purposes.

Not all social media platforms serve the same purpose. By understanding each channel’s unique functions, you can optimize your practices to engage more customers. For example, Facebook is a great channel for responding to customer service messages and sharing photos and videos. Twitter is also a prime channel for service, but its quick nature makes it necessary for agents to respond even faster than they do on Facebook. Channels such as Instagram and Snapchat are excellent for sharing visual brand content, such as images of new products or recent events.

*Share Brand Stories.

Social channels are a great place to share brand stories. Through photos and videos, your company can tell the story of how your brand originated. Such storytelling is especially appealing to millennial customers who enjoy emotional connections with the brands they support. Visual content can also be used to share testimonials, information about partnerships with other brands or social causes, or current company events.

*Engage Customers In Contests.

One of the most creative ways to engage customers proactively is through contests. For example, you might use your social channels to ask customers to vote on favorite products, choose names for new products, or even share videos and photos of themselves with your merchandise. Such engagement makes customers feel that they are part of a community, and it makes them happy to support you.

*Educate Your Customers.

Video content is excellent for educating customers on the use of your products and services. Create short videos that you can feature on both your website and your social channels. Customers will appreciate the self-service aspect of such tutorials.

*Remember Your Mobile Customers.

While some social channels are easily accessible from non-mobile devices, remember that many customers prefer using these platforms on the go. In addition, some messaging apps such as WhatsApp and WeChat are designed for smartphones. Be sure to cater to your mobile customers by offering support on the go, such as using chatbots in messaging programs that provide quick, automated service.

Social media channels have excellent potential for customer engagement. By balancing service communications with proactive publications of appealing brand content, you can meet a wide audience of customers who are eager to engage with you online.

01/08/2019

*Think OutsideTheBox*

Your boss pays you N30,000 per month.
Now let's assume that you decided to save all without touching a dime, it would take you 36 months to make N1million.

(Did I hear you say 3years?)

Absolutely!

On the other hand, if you can convince an organisation like Dangote Group to print and supply 5000 umbrellas to them (to be used as souvenirs) and you make just N200 profit per umbrella, in just one day you must have made N1million.

What about becoming a billionaire, that is where it gets crazy!

Now let's increase your pay to N1,000,000 per month and you decide to save all without touching a dime. In a year, you must have saved N12million. It would take about 84years before you can make N1billion. (Please subtract your current age).

On the other hand, Nigeria has a population of about 200 million people, If you can supply salt to just 12million people once in a month and you make just N200 from each person supplied, in one year, you must have made N2.9billion.

This shows that to become rich, you have to stop talking to bosses and start talking to clients.

*HARD ANALYSIS:*

Divide your SALARY by 30 days and see what you get (i.e. the number of days in a month and see the funny thing about your salary plan).

For example,
(1) An average level-12 worker in the state government civil service earns NGN 60,000.
**** And this translates to NGN 60,000÷30= NGN 2,000 every day. This is LESS THAN the amount made daily by an AVERAGE HAWKER in the city.

(2) A freshly EMPLOYED GRADUATE BANKER in most NIGERIAN BANKS earns an average of NGN120,000 monthly.
***So everyday, you get NGN120,000÷30= NGN4,000 as the daily value for your work-life. By implication, this is LESS THAN the amount earned DAILY by an AVERAGE DRIVER in d city and in some villages.....

(3) If you are a FRESH GRADUATE EMPLOYEE in some oil companies, you earn an average of NGN300,000 monthly. So in a day your WORK-VALUE is NGN300,000 ÷ 30= NGN10,000
**** This is LESS THAN the daily amount earned by an IRRIGATION FARMER supplying vegetables to Lagos MARKETS, a TIPPER CAR DRIVER supplying sand for three BLOCK INDUSTRIES and CONSTRUCTION SITES just 3 times a day and DRIVERS of DANGOTE TRUCKS who have bought off the trucks at scrap value and vare using them to convey products between villages and the cities for just five business owners.

--------->>>HOPE BY NOW, IT IS SINKING IN, RIGHT?

And when there is an ISSUE in the FAMILY that requires FINANCIAL ASSISTANCE, the DRIVERS, HAWKERS and the rest are looking up to you with a WHITE COLLAR JOB.

(4) If you are an NYSC MEMBER, you DON'T need to be told that:
*****NGN19,800÷30 = NGN 660 is your worth on a daily basis.
I hope you know that PURE WATER SELLERS who own a shop, a pepper soup joint and a small TOYOTA COROLLA car to distribute pure water to five restaurants earn MORE THAN you and WHEEL-BARROW PUSHERS working on contract for three warehouses probably make MORE MONEY than you EACH DAY
...........
Wake up and be more productive. We should be more proactive, create room for more income and strive to diversify our streams of income.

The earlier you wake up and smell the coffee, the better for you......

Someone right now will say this analysis is too ideal to be true but take your time and do it, you will grasp the crux!!!

STOP waiting for the Government to feed you, feed yourself and help the Government feed others. That is where we are in this age....

I wish you an Entrepreneurial mindset...... Think ENTREPRENEUR, THINK PROPERENEUR.

16/07/2019

ACTION AND INACTION

Inaction is a genuine predicament in some businesses. When encountered with a problem, a lot of business leaders are under the mistaken assumption that things somehow will positively self-adjust hoping for a miracle or providence to save them from the unpleasant situation.

While patience in business is really a desirable quality to cultivate, inaction or passivity virtually all the time leads to catastrophe.

The guide below will help you guard against inaction:

A Discontented Client? Pay the client a personal visit or ensure you call if personal visit is not possible and find out what the problem is with a view to solving the problem. Bear in mind that maintaining an existing client is far cheaper than to get a new one. Kick into customer relations and expansion mode. Share your company vision with as many as possible. Talk with former and potential clients, just show interest in them without the usual sales pitch, interact and foster good relationships.

Employee problems? Handle all issues decisively as poor handling can negatively affect your business. Meet with this/these employees; allow them to tell their own story from their perspective. It is vital you listen to what they have to say before you respond by making sure they know what is and is not acceptable and clearly explaining steps to be taken in resolving the problem. Ensure everything is spelt out clearly even things that ordinarily common sense should dictate. Finally, when addressing the problem, deal with the employee(s) in such a way that will encourage improvement and renewed commitment to the business. Do not get caught up with the idea that business growth is your only goal. Employee morale should be given enough consideration.

Indecisions? Put together a diverse and competent group of trusted advisors that can be your sounding-board when you find yourself in a difficult decision making situations. Schedule regular meetings and make sure you listen to their advices. One major blunder leaders make in such groups is the assumption that their condition is exceptional and unusual. Who says? There is no situation that one finds him or herself in that has not occurred before. You should set enduring priorities, such as the ones that consider people first. Ascertain the needs of everyone that plays a role in your business no matter how little, do not exclude yourself. Make an effort to meet those needs. Using financial considerations in setting your priorities may turn out only short-term benefits, as against a holistic consideration that will generate long-term business strength.

Business is all about development and growth through action. If you are encountering stagnation in your business, conceivably you require the third law of motion - For every action, there is an equal and opposite reaction - to kick start your growth process. The truth is that, your stagnation is due to your inability to take the first bold action that will subsequently create a much needed positive reaction. A sequence of reactions is movement. A track record of movement is legacy. You should note that all these begin with one planned action. So act!



Matakhi Leon & Rose specializes in helping businesses evaluate existing situations and develop new ideas for growth.

Contact us today for a free consultation.

+234-(0)-806-578-0692
[email protected]
www.matakhiglobal.site.live

© 2019 Matakhi Leon & Rose

This is a description for the site.

12/07/2019

VENTURING INTO GLOBAL TRADE

Organisations are exploiting the accessibility of transportation and communication technologies to spread out their businesses to global markets. Organisations enjoy opportunities presented by these global markets such as, low production costs through economies of scale, significant global experience and boost in sales.

When you have captured and have reasonable control over a fairly sizeable segment of the market and your business is steadily growing over time within a saturated market, then your business is ripe for expansion and is high time you looked for business opportunities beyond your shores. It is pertinent to note that before you venture into the global arena, certain issues must be considered and addressed by you first to enable you fit into the global trade pattern and become a key player.

ACCEPTABLE MARKET: There is the need for you to determine which regions or countries of the world would likely need and can afford your product or service. You should select the region or country that may be familiar with your organisation and require the least amount of education on your business. A region or country that is similar to your current successful market will be advisable in your choice of a target global market destination. A linear approach to worldwide sales is usually the finest, except if you have huge amounts of human and financial resources at your disposal.

PRODUCT SUITABILITY: You should look at the necessity or otherwise of modifying your product as a requirement in order to make your product acceptable to the country of choice. Sometimes, while exporting, we overlook certain product features like ingredients, packaging, colour or size as things that may need to be altered in order to meet the needs of clients in the that country. You will want to know that now, countries insist that product instructions and package text to be in the local language. A good example is software products, which must contain a language selection feature to reach global markets. Your product may require such adjustments.

FINANCES: Knowing the financial implications of doing business in the country of choice is very vital. Study and know the political stability and economic policies and stability of that country as well. Good knowledge of things like, exchange rates and its level of fluctuations, import tariffs, discretionary income rates and trends, taxes and historic inflation rates should be at your disposal

PLANNING: coming up with a strategy on how to pe*****te the chosen global market is very essential. Picking out an indigenous partner, such as a dealer or distributor who already has a relationship with the consumers you are targeting in their region or country can expedite market pe*******on. Ensure you can sustain your business reputation from a distance by putting in place a concrete plan on how you will provide product support and service abroad.

LANGUAGE BARRIER: Language can be an obstruction in doing good business in the country of choice. You should know what those obstructions are in order to have a smooth in way. A good number of countries have various languages or dialects that can alter the meaning of your communication between regions. A lot of Organisations overlooked the need to understand the slight regional dialect disparities that can considerably have an effect on the capacity to correctly communicate messages effectively.

CULTURAL DIFFERENCES: Cultural factors in the target country are very important to the acceptance of your product or service. Factors like, Environment, Fashion and Style sensibilities, Religion, Culinary and politics are all possible stumbling blocks to the success of your product or service. An Organisations logo might be a symbol that has an entirely distinct meaning outside its domiciled country. Some cultures reject products from another part of the world. Images used in advertisements in your country may be offensive to other cultures in other regions or countries. It will be a grave mistake to presume that everyone is just like you.

REGULATIONS: There may be regulatory issues in the country of choice that may militate against your smooth trade expansion. Several nation states make it mandatory that indigenous businesses must be the ones to import products; in that case, you may need to form a strategic alliance or distribution relationship with a business indigenous to the country of choice to meet their statutory requirements. It is important to note that not all countries recognize other countrys patent laws. Try and ensure you protect your intellectual rights if your product is patented. There are several other import requirements that vary from country to country, which you should acquaint yourself with before venturing into any foreign market.

Expanding your business globally can be a brilliant way to take your business to a whole new level. You should also note; many potential obstacles are abound that can frustrate your business and make you lose money. Travelling and spending reasonable time in the targeted country studying the business environment is the best way to ensure a successful pe*******on of the global market. Making use of indigenous bodies in the government and private sector such as Government trade & Industry ministry and the Chamber of Commerce in the target country may be excellent resources. You should also talk with other reliable Organisations who have already a foothold in exporting to the country of choice.

Gaining grounds in global markets is not rapid, straightforward or economical. Nevertheless, the yield on your investment will be worthwhile in terms of opportunities and general exposure.

Matakhi Leon & Rose specializes in aiding businesses appraise subsisting state of affairs and develop new ideas for improvement.

Contact us today for a free consultation.

+234-(0)-806-578-0692
[email protected]
www.matakhiglobal.site.live

© 2019 Matakhi Leon & Rose

This is a description for the site.

03/07/2019

NEGOTIATIONS STRATEGY

Negotiation as we know it is a process of dialoging between two or more parties on a particular issue or issues with a view to reaching a mutually acceptable settlement.

Almost everybody negotiates at one point or the other. Kids do that often. Youngsters have fine-tuned it into an art. Legal representatives struggle to see who has better negotiation skills and so on. However, if we fail to regularly put this skill to use, we will definitely lose it. In almost all undertakings in our lives, we deploy negotiation skills basically to our success.

Virtually every day we can identify many instances of negotiations almost everywhere in the media and around us. Labour Unions vs. Management, Nation vs. Nation, Communities vs. Communities and many more down to individuals level.

Below are a few guidelines on how to pursue successful negotiations:

Find out as much as you can on everything about the other negotiating party. Getting to know what is actually central to them on the issue at hand is a vital aspect to being able to productively deliberate towards reaching a jointly suitable resolution.

You should make out all the areas where there are already mutual agreements. By articulating all areas of agreement first, make the areas of disagreement appear much less noteworthy.

It is strategic to plan for the negotiations by predicting the response of the other team to your position. Find a means to communicate your position in a way that is less likely to heat up the negotiation. Try and totally grasp the other teams perspective, until you can put yourself in their shoes, you will most likely not be able to negotiate successfully.

A negotiated solution has trust as its most important building block. Quietly speak the truth, be sincere, follow through on your commitments and do not give the other party any reason to doubt your sincerity. If they entertain any suspicion as to your sincerity, they will deliberately drag the negotiation process so as to document every detail. On your part, if you doubt their sincerity, try and work on examining and comprehending their conduct before negotiating.

Carefully assess your own position before commencing the negotiation process. You should identify the best and worse-case scenario for yourself to provide sustainable options and strengthen your negotiating power. Do not stick to a specific scenario as the other team will perceive it as drawing a line in the sand, which will not be favorable in making progress in the negotiations. Anywhere between the two scenarios lies a likely negotiated solution.

Do not say YES unless you are prepared to follow through and never say NO because NO is a negotiation stopper. Instead of saying NO, suggest another path to surmount each stalemate.

Try and get the other party to talk first and ensure you actually listen to what they have to say. Endeavor to understand what is really essential to them during this process. At times what they desire may just be their answer to a much bigger problem. The tendency to poorly multi-task during negotiations is common amongst us. We do not get the whole picture and information before we begin to formulate our own argument in response. Be focused and composed while you pay attention, take some time in silence to prepare your response before you start speaking. The other team is more likely to value your response when they see you taking their expressions into account.

Negotiation is a fun filled dialogue scenario especially the process of give and take, dropping of inconsequential things and mutual agreements. Give in to the process and be in control of your emotions.

Finally, do not entertain the possibility of being out-negotiated, as negotiation is all about what you can and cannot really offer, taking your interest into consideration.

Matakhi Leon & Rose specializes in helping organisations assess existing situations and developing new and strategic response where needed.

Contact us for a free consultation today.

+234-(0)-806-578-0692
[email protected]
www.matakhiglobal.site.live

© 2019 Matakhi Leon & Rose

This is a description for the site.

29/06/2019

STRATEGIC GROWTH AND OPPORTUNITY PATH

No one starts a business with the expectation that sooner or later that business would terminate. We all expect our businesses to outlive us and continue growing indefinitely. Most businesses that have life span are those set up for specific purposes usually single time-set projects where two or more usually separate business entities (Consortium) come together to execute the project, which on completion, the synergy terminates.

Whatever the product or service any business decides to offer, they must all pass through stages in the course of satisfying the clients needs and for business growth. Every business and the product it offers have a beginning and a LIKELY end. Likely in the sense that they are intertwined and if not properly managed will cause the death of either of the two or both. If the managers of a business do not properly manage the life of the product offered from development to marketing/sales, being the life line of the business, that business is bound to fail.

In a similar manner, a business may offer a fantastic product but due to internal non-product related mismanagements, the business may crumble and deprive the market the benefits of such product. Good product that meets the needs of the client will continually rake in profit to sustain the business. In the same vein on the part of the managers, progressive innovations and good management will roll out and manage good profit making products that will in turn sustain the business. The concept of Beginning and End is well-known to us all regarding an entity. We acknowledge the joy of fresh beginnings and usually fear the opposite. If all situations are well managed, it becomes an endless life cycle.

Life cycle is a phrase well known in business, it applies to both the entire business itself and to whatever product or service it offers. Life cycle refers to a time frame over which a business, product or service moves along from formation to discontinuation. I will want to discuss in some detail the commonly identified four stages of a business and product life cycle, and the opportunities for profit and growth that every stage in the cycle presents.

For every stage in the life cycle, the objective differs. In order to take advantage of the individual stages of the life cycle one must first decide which stage your business, products or services is at. Determining the stages could be a bit intricate. However, some few guiding principles are handy to assist us see to that.

Development Stage.
Observations: This stage immediately follows the release of a new product. Usually this is when one is still studying the market, building sales, distribution methods and channels and straightening out twists in the product. It is very vital at this stage for one to pay attention to the client and promptly appraise and adjust.

Goals: The goal here is to give the product a foothold in the market and to cut down on the time spent at this stage.

Growth Stage.
Observations: At this stage, one is expected to have had a good grasp of the market, established marketing communication and experiencing steady unit sales growth taking into consideration seasonality and other market and general economic variables.

Goal: The goal at this stage is to make headway into the market and create a growth rate that the business can sustain.

Maturity Stage.
Observations: This is the stage at which the product is fully settled in and thriving. Distribution channels are fully occupied, all prospective clients have been presented with a convincing marketing communication and sales offers, no new segments can be identified and unit sales growth has become stable.

Goal: At this stage, the goal is to be a market leader and to sustain the leadership at this stage for as long as possible by keeping competitors at bay.

Decline Stage.
Observations: At this stage, substitutes and other competitive products for your product or service begin to encroach on your market and subsequently reduce your unit sales figures. There is dearth of clients, market segments and an insignificant or no product variations are experienced at this stage. You are now experienced enough in market performance to know that the decline in the sales figure is not as a result of the typical market or economic deviations or lack of concentration.

Goal: Your goal at this stage is to recreate the market by being innovative and do a strategic product or service replacement to beat competition.

Now that you have established the products particular stage, you can at this point integrate various strategies to aid you in boosting income and profit in a particular stage.

STRATEGIES

Development Stage: In this stage, a successful product/service launch should be your immediate concern. Ensure the publicity given to the product or service during the launch corresponds with its forecasted market acceptance. Second, make sure you meet any increase in demand from the market. If you cannot meet those demands, your competitor will gladly meet them. This is also a stage where product education is necessary. Ensure everyone fully understands how the product or service meets the demand and solves the problems of clients.

Common downsides: in this stage we are living with the expectation of getting more rapidly market infiltration with price discounts. This rarely produces the infiltration required and usually wears down the products value before your client.

Growth Stage: In this stage ensure you get targeted. Spend more time on knowing closely who all of the prospective clients for your product or service are. Put together a database that encapsulates everything you learn about your client as you foster a relationship. Subdivide your target clients based on what advantages and characteristics of your product/service they are concerned about most. Plan your marketing messages to convey a meaningful purpose to each segment you identify. Convey these messages as directly to the intended clients as possible.

Common Downsides: Without a viable marketing plan, you find yourself spending valuable resources on untargeted openings.

Maturity Stage: This stage brings your attention to market intelligence and product enhancement. How can you use information about your competitors strategically as one continues to enhance the business product/service? As with every stage of a products life, ones finest source of information is the client; and second is your competitors clients. Remember, the basis of marketing is Relationships. You will lengthen this stage if you use market intelligence effectively.

Common Downsides: Being so engaged with your own business accomplishments that you allow your competitor innovate past you.

Decline Stage: At this stage, our concentration and financial plan moves to finalizing new product innovation. We should redirect our attention from marketing and product education to Research and Product Development and introduce your next innovation before your competitor takes your market share. For the first time and at the same time as the product life cycle, price discounts will be considered and dealt with as a means by which to wade off the competitors.

Common Downsides: Being reluctant to acknowledge that a once treasured product has begun to decline.

From the onset to the end of every product there are great prospect to develop market share, create client relations and set the foundation for a products successor.

Understanding of, and suitable action in each stage of the product life cycle will help to create faster development, maintain peak sales longer and replace products and revenue steadily.

Matakhi Leon & Rose specializes in helping companies evaluate existing products for improvement and developing new ones.

Contact us for a free initial consultation.

+234-(0)-806-578-0692
[email protected]
www.matakhiglobal.site.live

© 2019 Matakhi Leon & Rose

This is a description for the site.

27/06/2019

DANGERS OF EXCUSES

There are a thousand and one excuses we have probably used or heard of in justifying our unfavorable circumstances; We will surely miss our predictions because the economy is slow. Our sales have plummeted because our competitor has introduced a new and superior product into the market. and many more.

Excuses are, blaming our unfavorable state of affairs on something that is outside our control rather than changing our unfavorable situations using things within our control. We give ourselves the opportunity to shift from our unfavorable situation to a favorable one by knowing and acknowledging that we are making excuses. The trouble is, we are persuaded to use an excuse when we run out of ideas for change, which in essence it only exposes the limitations of our imagination.

It is quite regular for businesses to repeatedly and easily overlook how to effect change by getting so bogged down with competition, financial plan and merchandise that they slowly lose focus on what their businesses are all about “CLIENTS”. Because this does not occur instantaneously, it is unusual for businesses to observe or acknowledge that they have experienced such. But it really does happen.

There are loads of genuine economic situations to choose from that one can use to manufacture an excuse. If your business growth is slower than projected or is completely down, it actually just hands us a chance to re-focus on our clients. What are their requirements? How can we form synergies with our clients to weather the storm? How can we better and satisfactorily serve our clients? are some of the tools at our disposal to help us re-focus on our clients.

CLIENTS ARE KINGS, THEY MAKE PAYDAY POSSIBLE.

Let us have a look at a few insights that will aid us in taking advantage of our client prospects:

Be imaginative.
Do not define your business or your product too narrowly, be broad minded and widen your scope.

Meet the clients needs.
Think of yourself as a servant to your clients not as just one offering product A, B or C only. Take into account your entire clients needs; do not be preoccupied on only one product or service.

Know your client.
It is imperative to know your corporate identity but it is far more imperative to know your client. If you need to improve on or replace your product, do so with the future needs of your clients in mind.

You should keep in mind that, every Organisation was once a growth Organisation. When they started making excuses instead of taking charge of meeting their clients needs, they became outdated. This is one of the incontrovertible principles of business.

Take charge of your state of affairs today. Soliciting for assistance from a professional is always a good idea.

Contact Matakhi Leon & Rose today for a free initial consultation.

+234-(0)-806-578-0692
[email protected]
www.matakhiglobal.site.live

© 2019 Matakhi Leon & Rose

This is a description for the site.