BranX

30/06/2022

It may work today. It could work tomorrow. But it won't always work. 3 reasons for this:
1. People, society & trends change
2. Unexpected developments
3. Lifecycle factors

Be alert. Your brand strategy must be fluid & dynamic to usher in success.

30/06/2022

The "Teenage years" of your are the most important in achieving your brand potential. That's because a brand is a biological creature not a

You deliver an INFANT: your unknown small business. Repeat mistakes of past owners & it dies.

The infant business becomes a TODDLER because you desire to join the brand train. Now you're known, generating interest & acquiring customers

Your train is on track IF you:
1. Don't become complacent
2. Don't repeat mistakes of past owners

The Toddler business goes into PUBERTY. The train is gathering momentum. You've cut a share of the market pie. Customers growing. Competitors noticing you. Who this new guy think he is? David trying to kill Goliath?

DON'T repeat old mistakes & you're safe

The business exits Puberty & becomes a TEENAGER. Independent. Full of energy. Ambitious. Popular. Enjoys customer loyalty. Unsettling competitors. You're at the threshold of becoming a champion, the boss. Your greatest enemies are: complacency & pride.

From Teenager to ADULTHOOD. Or, your business may just have died as a teenager because the rush of success killed your innovation & drive.

As an adult, you could die even faster if you don't innovate: your cue is in issue 5 of BranXploits newsletter.

What point is your ? It's a question for personal reflection.

29/06/2022

There is no point in being stunned when a becomes a relevant brand surprisingly. It's not magic. It must have got this right.

29/06/2022

It's coming. It's all about and that benefits small business owners in a totally different way.

13/06/2022

1. The Power of 3
2. This "BO" Thing
3. Mirror, Mirror, Mirror

Coming up. Starting this Thursday on BranXploits newsletter. It's free, subscribe and never miss a thing. for small business owners is still the objective

09/06/2022

This week on branX newsletter the topic is DNA and what owners must do to have a unique feel to exit the painful state of "just another guy". Be "The Guy". Read this issue then hit the subscribe button to get your free copy delivered straight into your inbox every Thursday.

Yep. That's the order you'll have to follow to give your small business a unique brand DNA. As the boss and doctor of the business, your first responsibility is to determine who you are. Then you diagnose the market situation and prescribe strategic decisions that'll give your business a competitive...

06/06/2022

In honour & memory of slain Christian faithfuls massacred in church in Ondo, South-West of Nigeria, planned activities for today per branding insights are on-hold & postponed till tomorrow. to the departed, among them business owners.

01/06/2022

Brand Lessons from : Part 2
This is going to be short. Short but important. But ICYMI, here's part 1. Read, gain valuable hints & take begin your gradual climb towards brand success:
https://twitter.com/BrandXploits/status/1531210045190438915?s=20&t=Vdwu9Coyy4XKryBVbOagYQ

The power of . Fenty used this simple tactic repeatedly to create a strong emotional atmosphere & connection based on shared experience of females between the popular female owner & customers. It's a slam dunk destined to win

How exactly was this done by & ? Hint: go to the website, you'll find Fenty used these 3 strategies:
1. Rihanna personified the brand. Fenty, of course, is her family name. Her face, voice, fashion routine & likes is everywhere

2. You're told the Fenty . How the owner used many beauty products yet still felt unsatisfied: then she created something new for all women. That dissatisfaction story is familiar to ladies, so why won't you want to try Rihanna's Fenty as a lady?

3. Finally, you are told that Fenty is not just about beauty & profits for the already super rich Rihanna, it serves a bigger purpose: enter charity, enter the CLF.

You are told how Rihanna created the CLF after her grandparents & use it to provide education, emergency & health aid around the world. That's corporate social responsibility. Fenty is telling you we are responsible & care about other humans. It's captivating

1. Owner brand personification
2. Brand story & storytelling
3. Charity & giving
These are the 3 pillars Fenty anchored its storytelling on.
Apply these to your or you risk killing a brand that could have been successful

30/05/2022

Branding Lessons From : Part 1

Spare just 5 minutes to gain branding tips from Fenty & build your name in business. Why do this? This thread from BranX on Twitter is the answer for owners:

https://twitter.com/BrandXploits/status/1529845654725484544?s=20&t=EEkUEd4MJm9L-E-8BsVWQg

Let's taste this wine!

Lesson 1: Brand Reputation is Transferrable.

Rihanna's "BadGirlRiri" brand reputation combines two brand images: Music. Fashion icon, a super big one. This story tells you how big:

https://www.essence.com/awards-events/essence-hollywood-house/natasha-rothwell-stories-humanity-people-color-not-up-for-debate/

Fenty flies on this brand reputation. Subtract Rihanna & brand "BadGirlRiri" & Fenty will probably not exist or won't be a instant fashion royal if it exists

takeaway: if you have an existing reputation or image, piggyback your business on it. It makes the brand building job easier. Alternatively, build one from scratch with your small business & remain consistent. Either way, keep your reputation sparkling & clean to avoid stinking sores from one part of your life infecting your business.

Bottom line: brand reputation is a currency. When you have it, use it optimally but wisely.

Lesson 2: Live Your Brand

Rihanna is the "YOU" component of Fenty, the owner with the vision. The Fenty vision, tone, shape, feel & values comes majorly from the founder's lifestyle. Here's how:

a. charity, environment & healthy living are Fenty values.

b. self expression. That's the tone & feel of Fenty, just pay attention to how the "F word" is used in a creative, exciting way in a video promo & on a perfume brand to encourage sweet scent. Fenty is saying be expressive, don't hold back.

c. visibility. Everywhere you go on the Fenty website you hear & see Rihanna telling you about her routine & fashion style, bringing you into her world & showing you why Fenty is just what you need to get rid of any fashion depression you have.

takeaway: you are your brand, live it. Be clear what your brand stands for, reinforce it with actions & watch how you become grow.

Bottom line: your name as a successful brand depends on you.

That's it for part 1. On Wednesday, the final part will be available. You have not followed , kindly do so and never miss any updates!

29/05/2022

Today is & there's some priceless brand lesson from I'll share share with you owner. It's the perfect story that'll set your brand on the right course & speed. In few hours Aladdin, that's you, will meet genie!

28/05/2022

Today:
Paris sky will glitter with colourful fireworks
Screams, tears of joy & sorrow will drown Paris
The most passionate & electrifying global brand will arrest the world.

It's the ! Relax & enjoy the spectacle owner