01/02/2026
USMAN IMANAH was one of our panelist at the January 29, 2026 CompanyFormation.Africa Connect held at Radisson Blu Anchorage Hotel, Victoria Island, Lagos.
Usman is a Business Growth Consultant and the CEO of Friska Farms Limited , a Nigerian end to end wellness and nutrition company building everyday solutions for healthier living.
He brings over 15 years of hands-on experience working at the intersection of manufacturing, branding, distribution, and retail, helping businesses move from idea to scale with clarity and structure.
As CEO of Friska Farms Limited, Usman leads a brand guided by a clear vision:
to build African-born, world-class wellness products that support the whole of life — not isolated needs.
Under his leadership, Friska has grown from a small agricultural operation in 2014 into a trusted consumer brand, with products spanning herbal teas and nutrition solutions to personal care solutions, serving households across Nigeria and beyond.
Usman is known for his practical, systems-driven approach to growth. He works closely with founders and leadership teams to simplify complex business challenges, align strategy with ex*****on, and build brands that can scale sustainably in real African markets.
As a speaker and panel contributor, he shares grounded insights on business growth, brand building, and scaling consumer products in emerging markets, drawing directly from his experience building Friska from the ground up.
