11/07/2022
Whether or not you know it, you have a marketing funnel. There are a lot of companies that have no clue what a marketing funnel is or how to measure it. In fact, over 68 percent of companies don’t know.
But they still have one.
f you have an amazing product or offer phenomenal service, but you’re not generating leads or making sales, then you need to take a dive into the world of the marketing funnel.
The four stages consist of awareness, leads, prospects, and sales.
Stage One: Awareness
This is where you make yourself seen. Creating awareness is getting your name out there so people are aware of you and what your business offers. When people have a specific problem, and you are capable of fixing that problem, you have the opportunity to make yourself recognizable and memorable.
Stage Two: Leads
This is the stage in which the awareness you have established turns into leads. The goal here is for your content and presence to have people hooked so that when they are ready to resolve their particular problem, you are now the first person or business that they think of.
Stage Three: Prospects
Also called the consideration stage, this is when your potential customers are starting to seriously consider their options. Your leads are getting more serious about choosing a solution to their problem. They have done the research and they know what they need to do, but what makes them choose you instead of your competition?
Stage Four: Sales
You’ve done everything in your power to prove how valuable your business is and your prospects are on the verge of making a decision. This is when they need that extra nudge to push that buy button and convert to paying customers.
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