08/06/2026
The colour in the jar is not an imperfection. It’s the proof. 🟡⚪️🟠
Most people have been told that whiter means cleaner. But when it comes to shea butter, the opposite is true. That yellow, that ivory, that earthy smell ,that’s the vitamins, the fatty acids, the centuries of knowledge still intact.
The white jar isn’t bad. It’s just a different product. The problem is when it’s sold as the same thing.
Know what’s on your shelf. Know what you’re putting in your products.
Full breakdown of the three jars, and how to read every label at the link in our bio. 🔗