26/12/2022
Who else remember how huge email marketing is for making sales?
Some people feel it's dead.
Well Sabri Subry proved me right yesterday night again.
He beat his chest like he was so sure.
And I totally agree with him.
Email is huge and still works.
But the part people miss out is:
How to consistently put out email copies that people will open and consume.
For some, it's the battle of where those words would flow from.
Common, you read a lot of stuff online, you consistently take in contents online.
Just before you digest them.
While you're still churning it, ideas would flow.
Pen down something you feel your audience would love to hear about.
You could make it sound like a friendly gist, then tie it to any one of your product or service offer.
Ideas are littered around you. I have someone, an email Copywriter like me.
All her copies has a touch of her everyday life.
That's why she rarely suffer writer's block. That's her secret.
Here's another idea:
You could smartly repurpose your content.
Yes, you have a YouTube channel or a podcast or any other online space you give out value content, - could be in video or text format.
Repurpose them into emails that are ready to go out.
You could even smartly drive traffic this way to your YouTube channel.
Just a few words about what your videos are about and why anyone should care to watch.
Yeah, it's that simple - send it out.
In fact, content repurposing doesn't even have to be with your own videos.
Find an interesting video on YouTube that gave you an "Ah-ah moment"
Repurpose it!
You could quote the author and his words - Maybe give he/she a reference.
Just like I did with Sabri Subry.
Alright, I get it.
Writing is probably not your hobby.
But you know how big of an ROI email could give you.
From stats, it's about $1 spent - $3 - $4 ROI gain back.
If you still have a slight hope in it.
Then do the needful.
Write or hire an email Copywriter to get busy with your stuff for you.
Okay,
So how do you get to build an email list of raving fans that are loyal and can't wait to feed at your table.
That open up your email first,
Or like me,
I use the search bar to filter out emails I love to read.
How do you get them and nurture them to a point they just can't seem to get enough of your value content?
This email is long enough.
I would make a post later on to gist about this.
For now,
Get the point:
Email isn't dead and it's like your biggest chance of selling more of your stuff when you understand exactly how to make it work.
Bought a book recently:
"Scale While You Sleep" By Chris Orzechowski
I would be happy to refer you to get it if you really want to dive deeper on this subject matter: Email and How to make it work.
It's for E-commerce though but its concepts are applicable across board.
Go and make Email work for you.
Need some help figuring out HOW?
Reach out to me.
Let's have that conversation.