Ayo Olukorede

08/03/2023

Creating content campaign that convert can be hard.

Here are 7 questions that help you during the process:

1. What do you want to achieve as a result?

2. Who is the content for?

3. What content do you need to produce to meet your goals?

4. What content format does suit the unique feature of your content ideas and will help to achieve the goals?

5. What tools/team do you need for the content production?

6. What value/offer do you want to give out with your content?

7. Which channel do you need to promote your content?

Use these questions to increase your content campaign's chances for success.

Hope you find this helpful.

What question(s) would you like to add? Let me know by leaving a comment below.

01/03/2023

Here're My 5 Ways to Generate High-performing Content Ideas for your Marketing:

1. Understand your Customers:

Knowing your customers is a tool to grow your business, so use it.
Start by creating buyer personas to understand their challenges and pain points, goals, and interests. Take note of their overarching questions and turn them into content topics.

2. Steal from your Competitors:

Look for competitors that share a similar target audience with you, it's likely the content that performs well on their marketing channel will also appeal to your prospects. So take note of what they’re producing and what’s really resonating.

3. Discover Questions from Online Forums:

Online forums such as Quora and Reddit. List a set of keywords related to your business, go to Quora, and search for those keywords. Quora will return a series of popular questions that contain the keyword, take note of those questions.

4. Leverage Google “people also ask for”:

The “people also ask for” box appears in search results when you conduct an organic search, click on a listing, and then it starts to drop more questions people are asking.

5. Use Marketing Tools:

Tools such as Semrush, AnswerthePublic, BuzzSumo, and Ahref, are great tools to help you find and generate content ideas for your marketing.

Hope you find this helpful!

Now you have the 5 ways I use to generate content ideas. Which way(s) are you starting today? Let me know by leaving a comment below.

Follow for more marketing contents.

23/02/2023

Tools won’t make or break your content marketing efforts.

But they make things a heck of a lot easier.

Here're 8 Content Creation Tools That Make Your Marketing Easy.

Hope you find this helpful!

Which content creation tool are you using for your marketing? let me know by leaving a comment below.

07/02/2023

One of the most important assets you can own in your business is the ATTENTION of your customers.

if you can’t successfully capture your customers’ attention, you can rest assured that one of your competitors eventually will.

Attention is a necessary ingredient for effective marketing.

Whether you're selling clothes, cosmetics or anything else, it’s important to make your customers curious about what you are saying.

Time goes by, and business leaps have made the market more fierce; in today's digital world, the attention can be regarded as a new currency & the key to building an audience, fostering loyalty, and cultivating a healthy bottom line.

Businesses that go after customers will be more likely to thrive, but need to be proactive and add power to their brand every day so that it’s easier to be noticed.

Hope you find this helpful!

Which strategies are you currently using to grab your customers attention? Let me know by leaving a comment below.

02/02/2023

Growing a business is hard, which requires a lot of time and effort to get your business up and running, it’s natural that you want to see it quickly grow and flourish.

Marketing is an important part of growing and generating sales leads for your small business.

It's doesn't matter how good your product or service is, people won’t know about your business unless you market it.

The truth is you don't need a mega-budget to find new customers.

In this post I share top marketing strategies that will help fuel your business growth, even with a smaller marketing budget you can still deliver results.

Hope you find this helpful!

Which marketing strategies are you currently using for your small business? Let me know by leaving a comment below.

26/01/2023

Have you ever wondered how to make the most out of your Email Marketing? 🤔

I’ve put together a list of the key steps you need to do when crafting your next email campaign.

👇 Here is it:

what's email marketing campaign? Step 1 set a goals. Step 2. choose the campaign type. Step 3.

24/01/2023

According to HubSpot, Email marketing is one of top channels to leverage in 2023, and so valuable that the average ROI is $36 for every $1 spent.

In this post I share 7 key steps to help you launch a successful email marketing campaign.

Hope you find this helpful!

Which step from this post are you going to take first? let me know y leaving a comment below.

P.S If you’re a small business owner and you’re unsure how to jumpstart your email campaign, you can claim your free strategy session using the link in my bio.

18/01/2023

In 2022 HubSpot survey over 1000 marketers in the B2C and B2B space, to discover which marketing channel are being used by businesses today.

According to the survey, HubSpot find out that: Social media, Website/blog, and Email are most common used and will grow significantly in 2023.

“Marketing channel are the different tools or platforms to use to reach your target audience."

Social media is used by over 42% of marketers, making it the #1 channel marketers are currently leveraging. One in three marketers are leveraging their own blog or website, as well as SEO, to land on SERPs. Meanwhile, 32% use email marketing.

Hope you find this helpful.

Which marketing channel are you currently leveraging?

12/01/2023

With more than 50,000 plugins in the WordPress directory, it can be daunting for the site-owner to find just the right plugins to improve their WordPress website.

In this post, I share 10 essential plugins to help you keep your website safe.

Hope you find this helpful.

Which plugins are you using or going to use for your site?

Follow for more marketing tips.

17/11/2022

14/10/2022

In this post, i share key elements to make your website SEO friendly.

Hope you find this helpful!