The Y Brand

The Y Brand We help Entrepreneurs, Startups and Organizations build strong and powerful brands.

✨ It’s back… and it grew up!The second edition of The Basics of Brand Strategy is here — clearer, smarter, and packed wi...
15/07/2025

✨ It’s back… and it grew up!

The second edition of The Basics of Brand Strategy is here — clearer, smarter, and packed with even more gems to help you build a brand people actually feel.

Written by our founder,
We’ve added real-life examples, simplified the hard stuff, and even included how to use AI to make your strategy work harder for you (because why not?).

If you’re tired of branding feeling overwhelming or confusing, this book is for you.

🎉 Pre-order now and be one of the first to get your hands on it!

👉 [Link in bio]






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🎉 We are back!And so is our mission: making brand strategy simple, accessible, and meaningful for entrepreneurs, markete...
15/07/2025

🎉 We are back!
And so is our mission: making brand strategy simple, accessible, and meaningful for entrepreneurs, marketers, and teams who want more than just a logo.

We’re more committed than ever to helping you think, plan, and show up like a brand strategist — without the overwhelm or fluff.

✨ Ready when you are.










How to identify your customer and keep them hooked to your brand.It costs more to get new customers than it does to keep...
02/03/2022

How to identify your customer and keep them hooked to your brand.
It costs more to get new customers than it does to keep the ones you have. So, you must nurture and care for your consumers.
But, how do you make customers happy? Try these six tips to make your consumers not only fall in love with your brand but will also keep them coming back.

1. Learn about your customers: To get your customers to love your business, you first need to know what they want. Once you know what customers want, you can give it to them.

2. Get personal: If you want to be personal with customers, don’t be a robot. Don’t give generic responses that are obviously automated.

3. Offer Specials - People love sales and deals. When people get more for their money, they’ll be more likely to come back. You can offer free trials or buy-one-get-one-free deals.

4. Build a Loyalty program - A loyalty program for any brand gives consumers an incentive to keep coming back, and when they get rewards, they’ll feel good. This is an easy way to make your consumers feel cared for.

5. Communicate Frequently and Clearly - Communicate and be transparent with your consumers. When your brand has news, updates, and events, let your consumers know. Tell them about the exciting things going on and create excitement.

You need to make your customers happy. You need to turn them into repeat clients who will bring their friends. If you have unhappy customers they might share their negative experiences with others.

Can You Guess The Brand?Impossible is NothingSave Money. Live Better.Excellence. Simply Delivered.Drop your answer in th...
15/01/2022

Can You Guess The Brand?
Impossible is Nothing
Save Money. Live Better.
Excellence. Simply Delivered.

Drop your answer in the comment section below.

Your brand’s purpose and personality attract your dream audience to you and not poor and current internet trends and mar...
14/01/2022

Your brand’s purpose and personality attract your dream audience to you and not poor and current internet trends and marketing gimmicks.
Build a brand strategy and let it guide your process in creating a strong and desirable brand.

Start the year right! Sign up for a discovery call today. Send us a DM

Email Workflow refers to a series of emails designed to nurture leads usually sent out to email lists or subscribers in ...
11/01/2022

Email Workflow refers to a series of emails designed to nurture leads usually sent out to email lists or subscribers in a planned out sequence. A powerful marketing asset, you can use workflows to engage leads, learn more about prospects, segment lists, and much more.

“Amazing things will happen when you listen to the consumer.” –Jonathan Midenhall, CMO of Airbnb ...
10/01/2022

“Amazing things will happen when you listen to the consumer.” –Jonathan Midenhall, CMO of Airbnb

⚠️ Did you miss the Mega Holiday Sale? ⚠️ We got some feedback that some of you may have missed our Mega Holiday Sale. T...
04/01/2022

⚠️ Did you miss the Mega Holiday Sale? ⚠️

We got some feedback that some of you may have missed our Mega Holiday Sale. The reasons may be because they postponed it, had budget issues, or they simply didn't notice it. If this is you, we have great news.

We are extending the time frame to January 31st!!

In case you were wondering, our Mega Holiday Sale was created so you can close the gaps that are keeping you stuck and preventing you from getting your brand off the ground, growing your customers, and making more sales.

Check out what's on offer:
• 20% off Express Consulting Session + a FREE copy of The Basics of Brand Strategy e-book and Worksheet.

• 20% off The Value Proposition Package + a FREE copy of Basics of Brand Strategy e-book and Worksheet + 1 Webinar (What Powerful Brands Do That Others Don’t)

• 30% off Extensive Brand Strategy Package + a FREE copy of Basics of Brand Strategy e-book and Worksheet + 2 Webinars (What Powerful Brands Do That Others Don’t & Your Brand Should Be Human. Find Out Why)

All of these amazing bonuses are ONLY available if you start by booking a free discovery session – which you can do here.

Don't miss this new opportunity, Send MEGA SALE as a DM for more Details.

Creating customer profiles gives brands a deep understanding of their customers' needs and behaviors and results in more...
28/12/2021

Creating customer profiles gives brands a deep understanding of their customers' needs and behaviors and results in more successful marketing strategies. Here are the steps to get started.
1. Understand your target market: Start by finding the answers to these questions: What market does the product best serve; what does the typical customer in that market look like; What is it about existing products in the market that customers find appealing?
2. Create or review your customer journey map: Create or review the touchpoints between the customer and your company. This map clarifies not only the customer's needs and goals but the customer’s behavior defining their preferences, priorities, likes, and dislikes in the interaction and potential responses.
3. Determine your target demographics: Generate a profile that clearly defines your target demographics. If your customers are a diverse group, some of your demographics may be easy to define - for others, not so much. Is there an apparent age range? Can the typical customer afford the product? Is gender a factor in product interest?
4. Review your customer feedback: You can only learn some things about the target customer by asking them. Feedback on a range of data points -satisfaction, the likelihood of buying again, likes and dislikes, peripheral interests - can all bolster the customer profile.
5. Create your customer personas: Since the idea behind creating a customer persona is to bring new customers into the fold with existing ones, there will be some continuity connection between customer profiles and personas, as one is converted to the other. You need to create more than one customer persona as one cannot describe an entire customer base.

We are so excited to announce our MEGA HOLIDAY SALE.Get up to 30% discount on our services plus BONUSES.This Holiday sea...
24/12/2021

We are so excited to announce our MEGA HOLIDAY SALE.

Get up to 30% discount on our services plus BONUSES.

This Holiday season we're giving out 20-30% discounts on our major services: Express Consulting Session, Value Proposition Package, Extensive Brand Strategy Package.

The discount list is as follows:
1. 20% off Express Consulting Session + a FREE copy of The Basics of Brand Strategy e-book and Worksheet.

2. 20% off The Value Proposition Package + a FREE copy of Basics of Brand Strategy e-book and Worksheet + 1 Webinar (What Powerful Brands Do That Don’t)

3. 30% off Extensive Brand Strategy Package + a FREE copy of Basics of Brand Strategy e-book and Worksheet + 2 Webinars (What Powerful Brands Do That Don’t & Your Brand Should Be Human. Find Out Why)

it's the holiday season, and we have one goal – to help you find your brand's blind spots and give you the strategies to fix them so you can feel more confident about your next steps than ever before + kick-off 2022 with a BANG!

Does this all sound good?

Send MEGA SALE as a DM, to coup one of these amazing bargains for your business.

IMPORTANT INFO:
The bonuses are only available for the first 3 people that book a session.

#2022

A Brand Core refers to the central attributes of your brand, that stay consistent over time and feed into everything you...
24/12/2021

A Brand Core refers to the central attributes of your brand, that stay consistent over time and feed into everything your brand does, from communication to brand behavior.⠀
⠀
Building the core of your brand should be part of the groundwork of every brand, especially for newer brands. You can easily start working from down, upwards on carving that solid brand for your business. ⠀
⠀
At The Y Brand, we have a consulting session that’s tailored for young brands and brands in the ideation phase. Here we review your current status and work upwards with you. Send us a DM, or an email at [email protected].⠀
OR Click the link in bio to get started now!

“Every interaction in any form is branding.” -Seth Godin
20/12/2021

“Every interaction in any form is branding.” -Seth Godin

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