Jide Adebayo

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Jide Adebayo Business Coach & Consultant || Start-up || Marketing Solution || Training || Writer ||Speaker

08/05/2026

PERFECTING PRODUCT OR MASTERING MARKETING, WHAT SHOULD COME FIRST?

So, if asked to choose between perfecting your product before taking it to market and creating the product, take it to market, then perfecting it.
What will you choose?

I will opt for the latter. I believe going with the former is never a good idea. Most business people believe that the job of marketing is solely to bring in sales. Marketing does much more than that. Marketing is one of the metrics used in product improvement.

If you develop an ideal product today, it is bound to look great and perfect to you; that impression can be askew, because it is from a place of bias. And it is totally understandable.

Why I will rather push my product into the market and then work on it for perfection is that there is a part of marketing that does the job of refining a product if properly understood and utilised – FEEDBACK.

A perfect example of feedback is in the iteration process. An iteration is the process of designing a product, releasing it for use (testing), and improving it based on feedback.

Therefore, don’t wait till your product is perfect before launching, launch it and take user experience to refine it. So again, mastering marketing over product perfection.

Caveat: Feedback can be very brutal. Prepare for it.

©️Jide Adebayo

04/03/2026

WHAT IS YOUR DATA TELLING YOU?

One of the under-utilised, yet crucial aspects in most businesses is the redundant and repetitive information. Such information forms patterns.

They are repetitive; in them lie secrets to business success. Pattern is such a phenomenal thing. It takes place regularly in day-to-day business endeavours.

A pattern can guide you in making an informed and precise decision. Hence, most businesses do not pay keen attention to it.

One such redundant and repetitive piece of information is recording similar details repeatedly. When similar details recur repeatedly, they convey an inherent message, and such a message is always important.

Businesses spend on various things, and spending is usually documented. Businesses can study such patterns, learn how disbursements happen and decide whether the spending is justifiable. The same applies to sales, marketing, customers, productions, e.t.c.

Do you make use of your records? The answer you seek is lying in that unstructured information.

©️Jide Adebayo

06/02/2026

READ IT, IT’S IMPORTANT!

Have you ever wondered why people jump from one business to another? Often, it’s because they believe their previous venture isn’t sustainable. When asked how they know it's unsustainable, they might point to reasons like no sales, high competition, or soaring production and selling costs.

But here’s a question: did they consider these factors thoroughly and seek solutions? Many start businesses merely for the sake of doing business or for survival - which is understandable. However, did they truly estimate the business’s viability? Its strength? Its ability to adapt and thrive in the future? The competition? Or external and internal obstacles?

Now, let’s talk to you, the business owner. Do you possess the grit and skills necessary to succeed? Here’s something you might find hard to believe, not every business is the right fit for everyone.

So, don’t jump into it just because others are making money in the same field. Do it because it’s the right choice for you, after critical analysis and honest reflection.

©️Jide Adebayo

04/02/2026

THIS SHOULD EXCITE YOU

I'm thrilled to introduce my Co-Managing Business Program! I believe you'll find it truly valuable and want to seize this opportunity.

Running a business solo or micro-managing can quickly lead to exhaustion, stagnation, and reduced productivity. Managing everything - analytics, strategy, planning, forecasting, projecting, and ex*****on - is no small feat, especially alongside daily operations.

This realisation inspired me to create the Co-Managing Business Program. Its purpose is to support business owners in the areas where they need help, so they can focus on what matters most.

Best of all, this program is designed to accelerate your business growth and open new doors of opportunity.

For more information: 08022655911

29/01/2026

IMPORTANT!

One attribute you will find common among us Nigerians is that we are a very reactive people – we react to issues. We are not proactive or take action when it is required. ‘If e never reach make them dey chase us we no ready to do the right thing.’ When a problem arises, we would be running from pillar to post. Before you know it, unethical practice will be wiggling its tail.

Oh, before you defend yourself, let me ask? Have you done everything required about the new TAX LAW and equally positioned yourself for its implementation?

You haven’t, right? Some people are still waiting for the government to cancel the new law or revert to the old law. If that is your stand, ‘you are on a long thing.’

The government will not run after you for now. But by the end of the year and onward, you either receive a notification from your bank stating that your attention is needed with the Nigeria Revenue Service, or the commission will serve you a letter. Either way is bad.

It is your job to get assessed, pay what is due and stay in compliance. It will do you a lot of good. Start today!

But! I know say you no go hear, no be you?

Well, I go dey here for you.

©️Jide Adebayo

24/11/2025

HOW TO REDUCE YOUR TAX

There are many things you probably do not know about the new tax law, and it is all the more reason you should pay attention to it. Or at least consult a tax practitioner. Doing so will keep you up-to-date.

Whether you are a business owner, investor, or individual, it is essential to understand the law.

One thing you might not know about the tax, which could be beneficial, is what is called the Administrative Cost under Deductible.

Administrative Costs are generally overhead of any business that cannot be directly attributed to production and sales. Hence, this deductible varies in its applications.

If you don’t know how it works, you cannot take advantage of it.

©️Jide Adebayo

19/11/2025

THE MOST IMPORTANT CURRENCIES

There are crucial currencies you need to possess that get you ahead in life, most importantly, in your business dealings.

These currencies are;
Performance currency
Relationship currency

Performance Currency is the ability to deliver on any task. It is how well you execute your job. While Relationship Currency is the connection you build with others, relationships you have nurture and nourish.

The combination of these currencies is your vehicle to go far in life and business.

How well have you acquired these currencies?

©️Jide Adebayo

12/11/2025

WHAT BUSINESS CAN I DO?

There is one question that I usually get from people. What business can I do? My first response is, I don’t know, because you are you! You know yourself better. You can only get help with what you present.

In my practice, I refrain from telling people what to do outright. But guide them to unveil the possibility of what can be done. Sometimes, I make recommendations for them to decide on.

To answer the question, in case you have such. What business can you do? What experience do you have? What is in demand or lacking? What deficiency can you spot?

In today’s world, some people are still looking for what passion is. They are in search of what makes them feel good or what they love. Something that brings them joy. What they haven’t realised is that passion is a burning desire. Passion can be a burning desire towards what you love or what you dislike. The thing is, there must be a driving force.

It is where Nigeria and Africa come in. As Africans, what is that thing you dislike that is begging for change, or needs improvement? That is your business idea!

©️Jide Adebayo

11/11/2025

Nothing beats a business that is well-equipped with proper knowledge. Building a successful business requires deliberate effort; the effort to acquire knowledge, which in turn leads to growth.

Are you being deliberate?

06/10/2025

A MUST-READ: AS IT CONCERNS YOU AND TAXATION

Are you a tax man? You might ask. No, I’m not. As a business consultant, however, I have seen how easily people fall into tax trouble. With the new tax law and my firsthand experience where I saw a client pay six figures in taxes without earning a third of that amount, I am persuaded to write this article.

This piece aims to highlight how ignorance of the tax law can have serious consequences. Remember: ignorance is not an excuse in the eyes of the law. Your lack of tax knowledge can be costly.

You might want to ask, Am I taxable? If you think you are not, think again. Check your bank statement: as soon as you earn just over 800k, you are in the tax net.

For your information, whatever proceeds, whether a gift, upkeep, or housekeeping allowance, will be taxed. Except you become meticulous enough at keeping receipts throughout the year to present to Mr. Zacky’s agents with a convincing explanation.

My first advice is to hire a professional tax practitioner. If you can’t afford one right now, follow the alternative steps that I recommend below to get you started.

Here is the second advice;
1. Register a business (advisably, Limited Liability Company).
2. Open a bank account with the business.
3. Going forward, every kobo must go into the account.
4. Every purchase must be made by the company, personal, or official.
5. Keep a simple yet proper bookkeeping that includes the purchase side, the selling side, and the profit side.
6. Keep a receipt of all your transactions.
7. Sorry, I can’t add that.
8. Pay yourself a salary!

The year 2026 is fast approaching; start putting your house in order. So you won’t need to beg and still pay.

©️Jide Adebayo
Business Coach/Consultant

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12
Lagos

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