22/12/2025
🌍 BCG Africa Alumni Spotlight featuring Lana Mazahreh
At BCG, we celebrate leaders who drive change with purpose, empathy, and vision. Alumna Lana Mazahreh is one of them.
👣 Her journey:
Born and raised in Jordan, Lana joined BCG Johannesburg in 2014, where she led social impact work and copiloted Women@BCG.
Now based in Cape Town with her two dogs, Lana helps grow Amazon’s marketplace across South Africa, following leadership roles that have spanned Europe, the Middle East, and Africa.
“BCG taught me how to see potential in others. Today, that’s how I hire. That’s how I build teams. That’s also how I make bold moves in my own career, as I can see my own potential. I’ve switched industries, roles, and countries. I always trust that I’ll figure it out. Because potential is bigger than a job title.”
💭 Her leadership mindset:
Lana believes communication is the foundation of leadership. From body language on video calls to the simple power of pausing and breathing, she sees communication as a way to create trust, openness, and connection.
“And one more thing: find your own leadership style. Leadership isn’t a template. Your energy, your voice, your pace – makes you unique. There is no one like you, that’s your edge – use it!”
💥 Her view on Africa’s potential:
“The continent is a powerhouse of innovation and resilience. To unlock its potential, we need bold investment in innovative ideas, not just from external sources, but from the continent itself.”
Lana’s story is one of courage, curiosity, and self-awareness. She reminds us that leadership is not about changing who you are but about using who you are to inspire growth in others.
