02/11/2020
When Socrates said ‘Education is the kindling of a flame, not the filling of a vessel.’ he must have foreseen that DigifyNG will come into existence. As you read this, my digital flame has been kindled.
Let me walk you through how my week four went. Week four was strategy week. On Monday we had our first learning session for the week- Introduction to Strategy facilitated by Mr Seyi Omotunde. I learnt the elements of strategy which are Information, Tactics and End goal. Also, I learned the types of Strategy and how to create a digital strategy. Can I tell you this, you need an outstanding Digital Strategy. I am at your beck and call.
The second session was on Creative Strategy facilitated by an agency guest Mr Ranti Atunwa from TBWA. My key takeaway from that session is that Creatives must not just be for fun but also be informative, educational and give the target audience a call to action.
On Tuesday, we had another interesting Facebook BluePrint session with Mr Joshua Theophilus. The first session was on understanding your customer with page Insight while the second session was on How Facebook Pixel works- Information for targeting, optimization and measurement.
On Wednesday, we had a session on Introduction to After Effect-Motion Graphics and Digital Animation. Motion Graphics are animation of static graphic element to convey additional meaning
On Thursday, we had a session with Chimi Chimerede on Finding Solutions through Design Thinking. I learnt how the steps to Design Thinking- empathize, define the problem and Ideate. One has to first identify the problem and think of a possible solution.
And the afternoon session was a continuation of our Effective Communication class with Mrs Florence Olumodimu. That session was a bumper package. I learnt the tips for delivering a topnotch online and onsite presentation. I also learnt the effective use of language while communicating, the appropriate use of vocal variety, techniques and Impromptu speech delivery. That session is always an interesting one.
On Friday, as the tradition has always been, we had our agency live brief presentation. Without mincing, all the groups that presented brought their best foot forward. I enjoyed my colleagues' live brief presentation. Be that as it may, my group- The Ivy Group, won!
Yes, we won!
To round off the week, on Saturday, we have six amazing sessions. Ms. Celestine Ukpere opened my eyes to the future of work. Mr Dennis Kabingu showed us a step by step process of opening a freelancing account with UpWork. Mr Chukwuma Johnbosco Amobi exposed us to what it entails to work in an agency and converting a business brief to a creative brief. While Ms. Adeola Adenipekun had a session on Introduction to Stop Motion Graphics with us.
Finally, Ms. Motolani Babalola had a session on Succeeding in Strategy and Account Management.
Hopes are high, thoughts are much. As I progress into the fifth week, I will make the best out of it.