Amarsorl Africa

13/12/2022

Exceptional customer experience is the practice of providing high-quality service and support to customers in a way that exceeds their expectations and leaves a lasting positive impression.

This can involve a variety of different elements, such as providing prompt and helpful assistance, making the customer feel valued and appreciated, and going the extra mile to solve any problems or address any concerns they may have.

In today's competitive business environment, providing exceptional customer experience is more important than ever, as it can help to build customer loyalty and drive positive word-of-mouth advertising for a company.

What will you give to your customers this season?

12/12/2022

Ending 2022 as a Customer-Centric Brand, starting 2023 with a wow Customer Experience

As we near the end of 2022, it's important for companies to reflect on the ways in which they have put their customers at the center of their brand.

I spoke with MSME AFRICA on the topic: Ending 2022 as a Customer-Centric Brand, starting 2023 with a wow Customer Experience. You can watch the interview here: http://bit.ly/MSMEYOUTUBE
For those that have successfully made the shift to a customer-centric approach, the end of this year should be seen as a milestone and an opportunity to celebrate their achievements.

For those companies that may not have fully embraced a customer-centric approach, now is the perfect time to take stock and start making changes.

By starting 2023 with a focus on delivering a wow customer experience, companies can set themselves up for success in the coming year and beyond.

A customer-centric brand prioritizes the needs and preferences of its customers above all else.
This means taking the time to understand what customers want and need, and using that knowledge to develop products, services, and experiences that exceed their expectations.

One of the key ways to deliver a wow customer experience is to make sure that every interaction with a customer is positive and memorable.
This means providing timely, helpful, and personalized support whenever a customer reaches out, whether it's through email, social media, or a phone call.

Another important aspect of delivering a wow customer experience is to constantly innovate and improve.
This means staying up-to-date on the latest trends and developments in your industry, and using that knowledge to continuously improve your products and services. It also means being willing to take risks and try new things in order to stay ahead of the competition.

Ultimately, the key to ending 2022 as a customer-centric brand and starting 2023 with a wow customer experience is to make the needs of your customers your top priority.

By listening to their feedback, constantly improving your products and services, and delivering exceptional support, you can build a brand that customers love and trust.

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01/08/2022

Happy new month. We are starting on a very high note.

Kindly read our founder Feyisola Maru interview with MSME Africa where he discussed why 60% of businesses in Africa struggle to retain their customers.

BusinessInterviewsNews Why 60% of African companies, businesses and startups struggle to retain customers – Feyisola Maru By MSME Africa - July 31, 2022 0 126 Feyisola Maru ShareFeyisola Maru is an experienced and seasoned Customer Experience and Customer Service professional. Through his company,...

22/07/2022

7 Things To Do To Retain Customers.

What is Customer Retention?

Put simply, customer retention is the act of deterring customers from defecting to another company or the actions a company takes to encourage customers to stay.

Around 44% of companies have more focus on customer acquisition, around 18% focus more on customer retention and around 40% focus equally on both.
However, customer retention is much cheaper for companies than customer acquisition.

To retain your customers, here are things you should do.

🎯 Build customer trust and long-term relationship

🎯 Create a robust customer loyalty program.

🎯 Leverage your customer data.

🎯 Re-engage customers using marketing automation

🎯 Measure customer lifetime value. Customer Lifetime Value (CLV) is an estimate of the net profit attributed to your brand’s future interactions with a customer.

🎯 Personalize your offers and communications

🎯 Surprise and delight with gamification.

According to a research conducted by McKinsey, 59% of loyal customers are more likely to choose that brand over competitors.

The same research revealed that 62% of loyal customers are more likely to spend more on the brand.

20/07/2022

I went to a store in my neighbourhood to get packs of my favourite Imperial Leather soap.

On getting to the store, I realised I couldn't get my favourite because it was not on their shelf.

There's this small store beside my regular store which I stepped into to check if what I need is available.

This smaller store sold what I need to me at a 25%lower price.

Since that day, I never visited that big store.

Lessons from my story..

⚡️ Ensure you live to your promise every time.

⚡️ Never give your customers the chance to try another brand

⚡️ Be proactive at all times. Envisage what may go wrong even when you're 💯 sure

⚡️ Make customer satisfaction a top priority

According to Customer Contact Week Digital, 88% of consumers will switch to a competitor after three or fewer bad experiences.

If you can see this post, don't pass by without being noticed. Kindly like or comment on this post for more visibility.

Yours in CX.

20/07/2022

88% of consumers will switch to a competitor after three or fewer bad experiences. (Customer Contact Week Digital)

20/07/2022

Exceptional Employees and Exceptional Employers

As the saying goes, “you can't give what you don't have”.

On the street of , I have seen many employees complaining about their employers while employers have done the same about their employees.

One thing you can't pretend you don't know is that the biggest companies give their employees the best experiences.

On the flip side, the best employees find their way to the biggest and best companies.

If you're an employer and you fail to give your employees the best experiences, they will move and you will lose.

If you're an employee and you fail to do your best 🌟 always, be sure to be replaced with a better person sooner than later.

In all you do, on either side of the divide, ensure to be the best 🌟 always.

19/07/2022

According to a research conducted by McKinsey, 59% of loyal customers are more likely to choose that brand over competitors.

The same research revealed that 62% of loyal customers are more likely to spend more on the brand.

Is your business experiencing a high churn rate and you're thinking about how to reduce it?

Contact us at Amarsorl Africa via [email protected] or call 09121874746

15/07/2022

9 key reasons why customer experience (CX)management is important and how it can further increase the revenue of your business:

📎 It adds value to your product or service.

📎 It increases customer retention and recurring revenue.

📎 Results in positive reviews and brand image.

📎 It boosts your employee's morale and reduces turnover costs.

📎 It adds value to your brand

📎 Builds customer trust and loyalty.

📎 Sets you apart from your competition.

📎 Makes it easy for customers to do business with you.

📎 Encourages word-of-mouth marketing.

While you go on a weekend relaxation mood, don't forget that customers are everything to the business.

14/07/2022

6 Core Reasons to INVEST in Customer Experience

There is never a bad time to listen to & understand your customers -

1. Truly understanding your customers’ attraction to your brand leads to a competitive advantage.

Customers’ purchasing decisions and ultimately loyalty are based upon emotional decisions

2. Making a deeper connection with your customers’ wants and needs leads to an increased lifetime value of those customers.

Customers who make a connection to brands, buy more, more often, for longer.

3. Listening to your customers shows that you care and put them at the heart of your business

Customers want to be seen as individuals and considered as important by the brands they invest in

4. Discovering unknown customer ‘pain points’ leads to improved customer experiences

Improving experiences and fixing pain points stops customers from leaving your brand

5. Customers are willing to invest more for excellent experiences that deliver value to them.

Get it right, you increase customer spend and turn your customers into fans

6. Sharing customer insights with your employees and democratising actions leads to a customer culture

11/07/2022

The rains are here again. This time, in a very tremendous amount.

As a business owner, corporate executive, customer service professional or salesperson, this is the best time to be emotionally connected to your customers and give a memorable experience.

It's the beginning of a new week, kindly reach out to your customers and ask them about the effects of the rains on their business and how you can help them. This is just a little you can do which will have a lasting effect on them and strengthen their loyalty to your brand.

⭐️ Never underestimate the power of an emotion-laden phone call 📱
⭐️ Never underestimate the power of a one-time visit.
⭐️ Never underestimate the power of a handshake full of love ❤️
⭐️ Never underestimate the power of showing true concern for people, their family and their businesses.
⭐️ Never underestimate the power of a warm embrace at this very crucial time.

Remember, WE RISE BY LIFTING OTHERS.

02/07/2022

Customer service has undergone significant changes over the past two years, both in how customers interact with companies and manage their expectations and in the technology and experience of employees.

Going forward, companies need to adjust their strategies to continually deliver outstanding service in a changing world.