15/10/2025
“Why do you think this idea won’t fly?”
I get this question a lot.
Honestly, the truth is, I’m not always 100% sure it won’t work. But I’ve seen enough to know when an idea is more likely to fail than succeed.
Yes, there are deep, technical ways to validate business ideas. But sometimes, a simple framework gives you instant clarity.
One that I always recommend is the 4U Framework, which I first learned from Michael Skok at a Harvard Innovation Lab workshop.
I have broken down the framework in a carousel below
Business ideas are everywhere. But not all problems are worth solving or solving yet.
