COB Consulting

COB Consulting Business Consulting; Sales and business development, Management and Sales Coaching.

Training is one of the most important engines in business development but most of us underate it especially when it come...
27/06/2025

Training is one of the most important engines in business development but most of us underate it especially when it comes to sales.

We just want to just push boys in the streets so they can go there perform magic and bring back the dough. But no be so the thing be. No be so life be. Life no dey happen for straight line. Straight line sef na illusion.

We often talk about strategies for market pe*******on or securing big deals. All those things dey important, no doubt. But sometimes, the most powerful growth lever is right under our noses: our own people.

Think about it like building a world-class football team. You can buy star players (recruit top talent), but without continuous training, skill development, and tactical drills, even the best individuals will struggle to perform as a cohesive, winning unit.

In business, your training initiatives aren't just about ticking compliance boxes. They are direct investments in your business development pipeline.

When your team – from sales to customer service, even your technical staff – is consistently upskilled, they become more effective problem-solvers, better communicators, and ultimately, more valuable assets in attracting and retaining clients.

It's about empowering every single person to contribute to growth, not just the "business development" team.

Big Companies like MTN or Dangote. Their scale of operations demands continuous training, not just for new hires, but for their existing workforce.

Whether it's sales teams learning new pitching techniques, engineers mastering new technologies, or customer service reps handling complex inquiries with grace, this ongoing development translates directly into a better customer experience, more efficient operations, and ultimately, increased revenue.

To increase revenue no be chere werey. Na serious work and serious responsibility. If your people sabi well well, your business go just dey fly!

So It's not just about selling; it's about making your entire organization a beacon of competence and reliability. You service your business engines through training.

So, as you plan your growth, don't overlook the power of investing in your team's capabilities. Equip them, empower them, and watch them become your most effective business development engines.

Follow CONSULTING for more. You can also send a DM.

I spoke to an employer who tried to engage my services in hiring a sales manager. Walai, his notion about recruitment sh...
25/06/2025

I spoke to an employer who tried to engage my services in hiring a sales manager. Walai, his notion about recruitment shock me.

He said recruitment was the easiest thing for him. He will go into the streets and he will definitely find someone to serve the purpose. He sounded so casual about this important element of his business. Me myself I shock.

Let's talk about something critical, something that many businesses overlook when they're chasing growth: how recruitment strategy is actually a fundamental part of your business development. Dem no dey separate; na two sides of one coin.

Think about it: who are the first impression of your company? Who builds the relationships that lead to new deals? Your people. From the receptionist to the sales executive, to the engineer, every single hire can either be a magnet for new business or a silent deterrent. Ah! Hmm! Be playing O. You never see anything.

A strong recruitment strategy isn't just about filling roles; it's about finding individuals who are not only skilled but also naturally inclined to identify opportunities, build rapport, and represent your brand as a solution-provider.

This is especially true for roles in sales and business development, but it extends even further.

Consider a tech startup like Andela (a very Nigerian example!). Their core business model is recruitment – identifying, training, and placing top African tech talent.

But this recruitment isn't just about filling a quota; it's intrinsically linked to their business development. By recruiting exceptional engineers, they are simultaneously building their brand credibility, creating a high-quality "product" (their developers), and thus attracting more top-tier clients.

Their recruitment process is their GTM strategy in many ways. If you find good market, you go find good client.

So, when you're thinking about your next growth push, don't just look at marketing budgets or sales targets. Look inward.

Are you recruiting for talent that also develops business, even implicitly? Are your new hires naturally aligned with a culture of seeking and nurturing opportunities?

Because ultimately, the best business development strategy starts with the very first person you bring into your team. Money na water but make we no lie, na human being dey make money no be that thing when you dey produce.

My conversation with this employer drag small because I know for a fact that over 50% of his wahala would be solved if he paid attention to the people he prints employment letters to.

I told him in correct pidgin English "Oga people dey when get correct eye glass when them dey take find better people. Pay them make them help you o" 😁☺🤣

Recruitment is a solid strategy if you want to get your Go To Market strategy right and on point

Oya DM me make we talk.

Chidi Okeke

Sales shouldn't be a guessing game.If you're struggling to hit your targets, it's time to rethink your structure, strate...
24/06/2025

Sales shouldn't be a guessing game.
If you're struggling to hit your targets, it's time to rethink your structure, strategy, and skillset.

At COB Consulting, we help businesses build winning sales teams, align operations, and boost performance from the inside out.

📈 Let’s transform your sales from inconsistent to unstoppable.

Your sales team is your frontline. Equip them well.When your team is empowered, your customers are protected, and your c...
20/06/2025

Your sales team is your frontline. Equip them well.
When your team is empowered, your customers are protected, and your competitors stay behind.

Most businesses don’t have a sales problem.They have a sales structure problem.Is your sales process:Clear and repeatabl...
18/06/2025

Most businesses don’t have a sales problem.
They have a sales structure problem.

Is your sales process:

Clear and repeatable?

Aligned with customer behavior?

Tied to measurable outcomes?

At COB Consulting, we design revenue systems that scale because random acts of selling don’t.

📈 Let’s build a sales engine that performs.

Do you want to close more deals?Here is how you break your sales process into micro wins.👉 Spark curiosity during the co...
16/06/2025

Do you want to close more deals?
Here is how you break your sales process into micro wins.

👉 Spark curiosity during the cold call
👉 Highlight the pain points in discovery
👉 Show the solution in the demo
👉 Drive ROI during the close

Focus on one step at a time, and watch your conversions grow.

Thinking of entering a new market? Start here 👇✅ Know the demand✅ Define your ideal customer✅ Build your Route-to-Market...
14/06/2025

Thinking of entering a new market? Start here 👇

✅ Know the demand
✅ Define your ideal customer
✅ Build your Route-to-Market strategy
✅ Align your team and messaging
✅ Launch with precision, not guesswork

At COB Consulting, we guide businesses through expansion with clarity, structure, and results.

🌍 Don’t just enter new markets. Own them.

🚫 Most businesses don’t have a sales problem.✅ They have a sales structure problem.Is your sales process:Clear and repea...
12/06/2025

🚫 Most businesses don’t have a sales problem.

✅ They have a sales structure problem.

Is your sales process:

Clear and repeatable?

Aligned with customer behavior?

Tied to measurable outcomes?

At COB Consulting, we design revenue systems that scale—because random acts of selling don’t.

📈 Let’s build a sales engine that performs.

Top-tier talent doesn’t just appear; you design your business to attract it.At COB Consulting, we don’t recruit to fill ...
10/06/2025

Top-tier talent doesn’t just appear; you design your business to attract it.

At COB Consulting, we don’t recruit to fill roles; we find leaders, culture-drivers, and ex*****on partners.

Your next growth leap may not require a new strategy; just the right person to drive it.

🔎 Looking to build a performance-driven team? Let’s talk.

Every business person needs to focus mainly on two engines;👉 The talent engine and 👉 The revenue engine. Once these two ...
06/06/2025

Every business person needs to focus mainly on two engines;

👉 The talent engine and
👉 The revenue engine.

Once these two engines are well created, managed, and maintained, businesses will always thrive no matter the difficulty that comes.

Eventually, many businesses do take the installation and workability of these engines for granted and leave them to non-professionals.

When the fully developed Talent engine and Revenue Engine are tied to the ultimate goals of the organization, what can go wrong?

There are the most important engines: The engine that brings and retains talents and the engine that brings and manages money.

Talents are the bedrock of all businesses, and business owners must ensure that this engine doesn't just have the right pool, but it must also attract and keep the right density.

Beyond pool and density, it must have a robust pipeline of talent that is fit and ready to close.

Talent managers' KPIs must be such that they drive talent managers to align the performance of the business. Incentives shouldn't just be based on getting talents who stay, but on talents who perform on the numerical and non-numerical aspects of their KPIs.

The performance of any business depends on the quality of talent that the engine attracts and retains.

But then, no business would survive without revenue. Busineeses must ensure that the engine generating leads and processing them until they become repeat paying customers is highly effective.

No matter the quality of the product or service delivery, if customers do not order and pay repeatedly, the business fails.

The revenue engine also ranks up there with the talent engine. Businesses that have thrived and keep thriving have their revenue engine well-sorted.

These two engines would ask these critical questions:

👉 What do we want?
👉 What process do we have in place to achieve this?
👉 How do we balance our short-term and long-term goals here?

For every objective set out to achieve, processes are key in providing structure, automation, and scalability. Shortcuts or her near cousins must be forbidden or thrown away.

Talent managers and leaders who are employed are expected to not just solve the current talent problems but to ensure that there is a succession plan.

Even in revenue generation, you don't kill all your customers because you want to make all the money today.

Businesses must have a long-term plan of ensuring that they retain existing customers and find new ones when old ones suffer attrition.

People who mann the talent and revenue engines are well compensated. They should be properly compensated for work well done.

Performance should have a way of reflecting on their compensation. Many choose to put more weight on their variable compensation than on the fixed.

For every objective set out to achieve, processes are key in providing structure, automation, and scalability. Shortcuts or her near cousins must be forbidden or thrown away.

📊 Sales isn't just a game of numbers. It's a systems game.If your revenue is unpredictable, it’s not just your people; i...
02/06/2025

📊 Sales isn't just a game of numbers. It's a systems game.

If your revenue is unpredictable, it’s not just your people; it’s your process.

At COB Consulting, we design sales strategies that:
✔ Align with your market reality
✔ Equip your team to win repeatedly
✔ Integrate tech, training, and KPIs for real accountability

💼 Don’t scale chaos. Build a system that sells.

Want to enter new markets? Don't just replicate what worked elsewhere.Here’s a smarter approach used by 9-figure firms:C...
30/05/2025

Want to enter new markets? Don't just replicate what worked elsewhere.

Here’s a smarter approach used by 9-figure firms:

Conduct Opportunity Mapping—Know where demand is growing, not just where competitors are.

Rebuild Your Route-to-Market (RTM) Strategy— Each market has its own buying habits, and one size doesn’t fit all.

Train Local Sales Teams Differently—Tailor playbooks for regional dynamics.

Align Your Operations for Speed, Not Size—Agile beats bloated.

At COB Consulting, we don’t just help you expand.
We help you scale intelligently.

📞 Let’s talk growth. 08039194187

Address

Lagos

Opening Hours

Monday 09:00 - 17:00
Tuesday 09:00 - 17:00
Wednesday 09:00 - 17:00
Thursday 09:00 - 17:00
Friday 09:00 - 17:00

Website

Alerts

Be the first to know and let us send you an email when COB Consulting posts news and promotions. Your email address will not be used for any other purpose, and you can unsubscribe at any time.

Contact The Business

Send a message to COB Consulting:

Shortcuts

Share

Category