27/04/2022
WHY AND WHAT TO DO WHEN YOUR METRICS ON SOCIAL MEDIA ARE GOING DOWN
Every business in the digital sphere is concerned about their audience. And for good reasons too.
Without an audience, your social media tactics will be more like an echo chamber where you’re speaking to yourself. So it makes sense to go all out to build an audience, employing varying tactics at your disposal.
Yet for many brands, it gets to a point where having a lot of audience seems to stop working, and the engagements begin to decline.
And that is when panic sets in.
In reality, any follower you have on Facebook, IG or Twitter isn’t owned by you. You’re borrowing them from these platforms instead.
A rented audience is one where you constantly have to do something to win their attention. But when you own them, they willingly pay attention.
You only own your followers when you’ve succeeded in personally transferring them to a platform that is yours, e.g a website, blog, Newsletter, or Community.
Until then, you are at the mercies of the platforms. It’s why you can have 10,000 followers and your posts are shown to only 500 persons.
The solution to your dwindling metric is to own your followers and not necessarily to double down and try to get more “rented” followers.
Build a community on WhatsApp, start a Newsletter, or work on your website blog and get people to willingly subscribe to it. With this, everyone of them gets your message when you share and they willingly buy into it without any middleman.
While being on socials has many utilities, the next level in marketing is owning the audience the platforms are renting to you.
If you want to take your brand marketing and audience to the next level, send us a DM now.