Mobolaji O

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omobolaji.com
26/10/2020

omobolaji.com

Create content for your CUSTOMER not yourself or your business!3 content marketing mistakes brands make:• BEING TOO SALE...
26/10/2020

Create content for your CUSTOMER not yourself or your business!

3 content marketing mistakes brands make:

• BEING TOO SALESY
Create relevant/useful/helpful and consistent content for your customer. That way, they trust you and feel like you care about them and you’re not just after closing a sale.
Not every time “Buy, buy, buy!”

• CREATING CONTENT FOR PEOPLE YOU DON’T KNOW

Before creating, make sure you know and understand your customer. Know their painpoint, needs and wants.
Then create to tackle their needs.

• EXPECTING INSTANT RESULTS
Except you’re noodles, you can’t expect 3 minutes results from content creation.
Give your customers time to adjust to your new love for them. 😍

•Do an audit
•Get better at what’s working
•Trash/innovate what’s not



Consumers//Customers now have much less time and much more options.

This means that you need to be strategic with your content to get them to buy from and trust you.

From Newsletters, to helpful posts, to motivational content; these are few of the ways you can HELP your customers.

It’s important to know what works but you also need to know what doesn’t. 🤓

What content mistakes have you made in the past and how did you innovate?

What are your current content creation hacks?

I love to teach a blend of MARKETING + HONING YOUR CONTENT CREATION SKILL. So if you don’t like regular classes, you’re ...
26/10/2020

I love to teach a blend of MARKETING + HONING YOUR CONTENT CREATION SKILL.

So if you don’t like regular classes, you’re welcome to join one of my workshops or courses because here, we laugh, connect and have fun while learning.

Check omobolaji.com/quicklinks for updates.

See you soon! 🎉🎉🎉

26/10/2020

One thing stands out when I take classes on Instagram for Business and Brand Storytelling - PEOPLE VALUE THEIR INDIVIDUAL STORIES.

Our classes are super practical so when we go round the class to check people’s Instagram (Business) handles and advice some to change to something simpler, they take it personal.

Not because they don’t accept that simpler names are better, but they’re more attached to the story behind that name.

Who knows, it might have taken weeks for them to even get the name that you’re now telling them to change.

But one thing we also teach is to do what works FOR YOUR CUSTOMER, not you. Make life easy for them so you can become THE preferred choice.

I learn from everything and see that that’s really how life is - we’re all attached to our own stories and lives, but we should also consider others.
What works for them?
What makes them happy?
What encourages them?

People often say “that’s how I am” as an excuse not to change, but how you are might hurt others. How you speak, for example. Or how you act.

So, yes, our individual stories are important but let’s remember that they’re linked to our collective stories.

That way, we’re more willing to change and do what’s good for others as well! Not just ourselves.

I remember when my former boss complained about how I sent mails. He thought they “sounded” rude and I didn’t. But, I had to adjust so that it doesn’t keep offending him.

So, what about you?
Have you changed or adjusted anything recently for the greater good? 😁

Remember that peace (of mind) is prosperity! It’s not always that deep.

(omobolaji.com)

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