Marketing your idea & business.

24/03/2019

13/06/2018

To design a well –focused marketing and advertising plan, you must first understand some basic facts about marketing psychology and buyer behavior. Here is the most important fact you should understand. People do not want your product or services. They want answers.

25/02/2018

SELL YOUR PRODUCT/SERVICE AT ANY PRICE
People always choose to buy the product with the lowest price? NOPE!
Do most people buy their cars from the junkyard? or their TV from pawn shops? of course not,THERE IS ONE THING THAT CUSTOMERS VALUE MORE THAN GETTING A GOOD DEAL,and you will be surprised to know what that is,

ELIMINATING RISK!

When two products or services are equal,a potential customer will choose the cheaper one.

What you need to do is unbalance the scales to ensure that your product /service is the less risky choice and its worth the MONEY.

Better said-SELL BENEFITS not Features.......

15/02/2018

Decide to start TODAY

TODAY not tomorrow, not next week and not next month.
Tomorrow always feel "SAFE" because you do not have to make decision.

The power of today is that you make that commitment to yourself, and that is the first step to SUCCESS.

This is the most critical step to SUCCESS, and its where most people get stuck.

Don't dream about doing something,

JUST GET UP AND DO IT.

02/02/2018

Marketing should be about customer,it should be about solution to a problem or need they have.In other words,it should be about helping clients/customers to achieve a goal or objective.

29/01/2018

FIGHT YOUR FEAR
Most people complain of 8am to 5pm work, too small salary, lack of time for family and yet you don’t want to push the limit or do something extra.

The first step to any recovery is to admit you have a problem and the second step is to quit blaming others ,depending on others to fix it won’t work.

Put your attention on income, not saving, willing to do whatever job for however long to fix your situation .

Money isn’t the most important thing. It won’t make you happy, but neither of those truths makes it ok for you not to have money to take care of your family and create the life you want.

26/01/2018

GO GET THAT JOB!
During the course of my career, I discovered the one job interview tactic that makes the difference between success and failure. This same tactics works for coaches and consultants who want to build large practices, and secure more clients with ease.
There are great deal of similarity between selling to CEOs and interviewing for a job.
The common denominator between selling and interviewing for a job is this-

• WHO YOU THINK YOU ARE is the key to FAILURE or SUCCESS.
• Success is not in the hand of the person with whom you are speaking nor it is in the products, service or skill you have.
85% of the decision to hire you is based on your personal traits. Only 15% of the decision is based on your skills, experience and qualification.

Interviewer learn about your personal traits largely through how they see you relate to yourself.
Self respect, self worth, and self- positive attitude are what you must convey in an interview.

If you believe you are lucky to have the interview, you may lose the job or deal, if you believe the recruiter or hiring manager is lucky to have you, you are likely to lose the job or the deal.
If you see the interview as a meeting of two people with equal business interest, you are going to succeed.

This does not mean that you can do the same work as your interviewer or prospect.

Equal business interest simply means you share the same profound interest in the success of the firm, organization or the deal and you are passionate about making the aims, objectives and goals of the organization/firm a reality.

It indicates that you are someone who is bringing a solution-oriented mindset, resourcefulness, and commitment.
See the next interview you have as an engagement of like-minded people, equally interested in growth of the concerned work place or organization,

Don’t cajole, don’t undersell or over promise.
Show yourself as a problem solver, and not simply what you have or haven’t done in the past.

Simply put-: show up ready to engage with clarity and confidence

25/01/2018

Meeting Customer Needs is not Enough

Traditional marketing advises you to ‘Find a need and fill it “using that approach to create your marketing strategy is too limiting and can even guide you into a disastrous plan.
To design a well –focused marketing and advertising plan, you must first understand some basic facts about marketing psychology and buyer behaviour.

Here is the most important fact you should understand.

People do not want your product or services. They want answers. They want answers to problem, solution to needs, pathways to wants, a secrets door to their hearts desires. They don’t want to give you their money. If your advertising messages assume that they do, you aren’t getting the full impact for your advertising Naira.

Gillette doesn’t sell blades, it sells a clean shaves; coca kola doesn’t sell coke, it sells refreshment, if these buyer could satisfy their needs, wants and desires without giving you their money, they would do it in a heartbeat.

Understanding the real motivations of your buyer is the first step in creating a successful marketing strategy.
Each consumer has slightly different motivations. But group of consumers shares some common motivations.

For example, one common motivation of parents is to help their children have a better life. Many homes owners are motivated to create a house they are proud to show off to friends. It is those inner psychological motivations common to your target buyer that you must find out and appeal to.

FOUR KINDS OF MOTIVATIONS
These are four types of motivations which you should seek to discover in each segments of your customers base-Their needs, Wants, Fears and Desires.

These are simply things that we think we must have, If we’re are hungry we need some food. If we are sick, we need some drugs and treatment. If you must go to work, you need a car but you don’t need a Lexus, any reliable or means of transportation will satisfy this need.

WANTS
These are things which we would like, but which aren’t really necessary, Wants are things which we can get along without .You may want an ice cream cup but you don’t need them. You may want a new dress or tie, but you have a dozen perfectly good dresses or tie in your closet now. We sometimes convince ourselves that we’ NEED’ something when it is really just a’ Want’’ Many purchase are made just to satisfy this type of motivation, it is important to recognise the different between a buyer’s ‘Needs’ and Wants’ because the psychological stimulators used in your advertising are different .

DESIRES
These are like day dreams, they are things you hope for, Destiny may wear a sexy perfume with the desire that a handsome man may ask her to dance and sweep her off her feet. John may buy Rolls Royce with the desire of feeling special and attracting admiring looks from beautiful women. Winning the lottery is a desire, as is making every traffic light on the drive to work. Desires are seldom met, but they are powerful motivators, which are usually kept to oneself.

FEARS
These are things which we do not want to happen for the marketer. The fear of not doing anything, and the fear of making choice.
If a company is losing money, the boss fear the status quo, but also fears that he may select the wrong remedy and be even worse off.
Fears help us to make wise decisions by considering negative possibilities. But Fears also hold us back from making decisions which could meet our needs, wants or desires, jenny wants to meet a new man, so she consider buying a new miniskirt and a nice top. She needs the outfit as a stimulus which could create the response she desires. She looks like a tramp: “like weights on two ends of a balance. Her desire and fears compete to dominate jenny final decisions.

MENTAL BALANCING ACTS
Consumers mentally weigh their fears against their needs, wants and desire. Take shoes for examples ,if a pair of shoes are little tight ,but they exactly match a dress you’re wearing to a party tonight, your NEEDS for those shoes will likely outweigh your fears, and you will buy them. If you just like the shoes, the fears of pains may be more in balance with your desire for them, leading you to think hard about both options on the other hand, if the shoes are just plain tight, the fears of pain will likely outweigh everything else and you will drop them.

They key to a successful marketing plan lies in matching up your buyer’s strongest needs, wants, desire and fears, with your products strongest attributes that can satisfy those motivations.

Your advertising and other marketing media should stimulate those motivations in the buyer’s mind, and then promise that your products or service will satisfy them, no Mather how minor or loosely related to your product they may seem to you
More producers understand that family safety sells more tyre than the tread wear rating.

Advertising which sells the satisfaction instead of the products will pull customers in like a magnet.......

25/01/2018

COMMUNICATE WITH CUSTOMERS TO INCREASE YOUR
SALES.

When thinking of a frequent contact program to communicate with customers in order to gain larger share of their business.

Here are some simple basic ideas to consider.
--Focus more on repeat sales.
--Make sure your customer are satisfied with your services/products.
--focus more on how to motivate known customers.
--Pay closer attention to established customers rather than new ones, as new customers can easily be swayed by competition.

In business to business marketing many companies make huge mistake of having all their contact with customers go through sales Rep. This leaves the customers vulnerable to theft if the Rep jump to another employer. It also leaves too much opportunity for negligence on the Rep's part.

Regardless of the layers of distribution between you and your customer you should establish some direct link. The owner of restaurant can do that by coming around and chatting personally with the customers, while CEO of a conglomerate can do it with a newsletter and may be a direct hotline telephone No.

I have rarely seen a business that could not increase and improve through increased direct marketing to present customers.

NOW HERE`S A REAL MARKETING SECRET..
It is a true secret ,most companies make a critical and crucial mistake in this area. I have personally made this error many times.

HERE`S THE SECRET...
When marketing to established existent customers you should still tell your entire sales story every time.

Do not make the mistake of assuming knowledge on the part of the customer, do not take shortcuts with existing customers and do not feel that you are boring them by telling the same story repetitively.

If you have quality service delivery, best industry price, promotion or other advantages, point them out each and every time you deliver a sales presentation.

Nigeria businesses desperately needs to place a new higher value on the customer. If your business is not performing as well as you would like, its a message you should listen to..

communicate with your customers and you will sell more, cheaper and faster...

I

24/01/2018

Its criminal to assume you are a failure because you think you should have a better job,a bigger house or a better car.REAL SUCCESS comes from within and its completely independent of circumstance.

Real success requires always seeing the positive in any situation and circumstance,believing you have the Power to make even worst situation better.

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I have been in actual Sales situation for over 15 years in FMCG industry,AUTO industry and service industry,I have also been a small business consultant since 2010,and I will be sharing what I know about short-cutting the process to have steady streams of income and thriving Business.

We can help you expand your reach and Your revenue.

SALESman is created as marketing dept down the hall you ve always wanted. It's one stop solution to help with significant increase in sales ,growth and profitability.