18/07/2024
In developing economies, public relations has traditionally operated in an agency-style, delivery-focused engagement. However, we believe it's time for a change.
Our submission for this year's theme, "The Future of Public Relations in a Changing World," highlights the need for public relations businesses in developing economies to shift towards a consultancy model. This approach integrates public relations into business strategy and operations at all stages.
We believe that transitioning to a consultancy model, public relations can play a more strategic role in driving business success and contributing to the growth of developing economies.
Read our full submission and advisory here. Thank you to our partner for their support in amplifying this important story.