Media56

27/07/2025

— Asisat Oshoala 🇳🇬 👸

There are some uncomfortable discussions I am willing to have when this woman finally retires.

We all grew up wanting to ball like some African idols like Eto, Drogba, Jay Jay, Kanu, etc. I tell you, almost every young African female footballer looks up to this lady right here.

Her achievements are so loud that she doesn't need to speak for herself. It speaks for her.

— 6x African Player of the Year (Record)
— 4x WAFCON champion (2nd most)
— 3x La Liga champion
— 3x Copa Del Reina champion
— 3x Spanish Super Copa champion
— 2x UCL champion
— 2x Chinese League champion
— 1x English FA Cup champion
— BBC World's Women Footballer of the Year (2015)
— African Women's Youth Player of the Year (2014)
— African Women's Championship Golden Ball (2014)
— African Women's Championship Golden Boot (2016)
— FIFA U-20 Women's World Cup Golden Boot (2014)
— FIFA U-20 Women's World Cup Golden Ball (2014)
— Primera División Top scorer (2021–22)
— Chinese Women's Super League Top scorer (2017)
— IFFHS CAF Best Woman Player of the Decade (2011–2020)
— IFFHS All-time Africa Women's Dream Team (2021)
— IFFHS CAF Women's Team of the Decade (2011–2020)
— IFFHS Women's CAF Best Player of the Year (2020 and 2021)
— IFFHS Women's CAF Team of the Year (2020, 2021, 2023)
— Queen of The Pitch Award (2014)

For a long time, she has already certified her spot as the greatest African female footballer of all time, but she is already to me, a Top 10 African footballer, dead or alive, male or female.

I have her up there, comfortably.

Written by Adekunle Everest

26/07/2025

Greater even than the greatest discovery is to keep open the way to future discovery. - John Jacob Abel

⛵️

13/07/2025

Direct Response Marketing is not Brand Awareness. Most startups are more concerned about metrics and marketing Key Performance Indicators (KPIs), they should have it in mind that building a unique brand is a marathon and not a sprint.

The Business world have truly evolved leveraging Organizational Digital Transformation and we now have , and other Customer Relationship Management (CRM) platforms that provides digital solutions in handling Customer Life Cycle to fit company’s key goal of revenue growth. However, businesses should always keep a keen eye on the bigger picture. Before building a Customer Personae, you should create your own Brand Persona first and foremost.

Brand Awareness builds trust, authority and clout not to your industry competitors, but to potential customers, clients and partners. It is from this Brand Exposure that authentic marketing measurements and parameters can be ascertained.

Some years ago, my team and I oversaw the Business Development of a New Pharmaceutical Company headquartered in Abuja. During the Customer Qualification Stage, the C.E.O of the said Coy was already making some bogus projections on Return On Investment (ROI). As the Brand Business Officer of my group, I told my CMO that this Pharma Merchant not even really branded itself nor even identified with the public yet, he’s talking about immediate gains in a ridiculous time frame. The end of this experience is a story for another day.
Same issue we had with a new Real Estate Company in Lekki-Lagos, I told the Coy’s Rep that as a Brand Stategist I care more about the Identity and Public Perception of the Brand to avoid diminishing returns; there are tons of Real Estate Firms all over the Island, both new and old, you can’t afford to make the same mistakes others are known for.

The way you project your brand style and its Value Proposition in its formative days can play a huge role in its future. Even if you believe in your business’s capabilities and strengths, the question remains how well does your targeted audience know about your Brand?

Perception is stronger than you think.

To Be Continued...

[This is the beginning of a playbook series of my thoughts on my Business Development path in Corporate Digital Transformation, themed *THE LAGOS STRATEGIST*. Do keep an eye on this space.]

{Photo was Copied from Pinterest and all original rights reserved.}

08/06/2024

Direct Response Marketing is not Brand Awareness. Most startups are more concerned about metrics and marketing Key Performance Indicators (KPIs), they should have it in mind that building a unique brand is a marathon and not a sprint.

The Business world have truly evolved leveraging Organizational Digital Transformation and we now have , and other Customer Relationship Management (CRM) platforms that provides digital solutions in handling Customer Life Cycle to fit company’s key goal of revenue growth. However, businesses should always keep a keen eye on the bigger picture. Before building a Customer Personae, you should create your own Brand Persona first and foremost.

Brand Awareness builds trust, authority and clout not to your industry competitors, but to potential customers, clients and partners. It is from this Brand Exposure that authentic marketing measurements and parameters can be ascertained.

Some years ago, my team and I oversaw the Business Development of a New Pharmaceutical Company headquartered in Abuja. During the Customer Qualification Stage, the C.E.O of the said Coy was already making some bogus projections on Return On Investment (ROI). As the Brand Business Officer of my group, I told my CMO that this Pharma Merchant not even really branded itself nor even identified with the public yet, he’s talking about immediate gains in a ridiculous time frame. The end of this experience is a story for another day.
Same issue we had with a new Real Estate Company in Lekki-Lagos, I told the Coy’s Rep that as a Brand Stategist I care more about the Identity and Public Perception of the Brand to avoid diminishing returns; there are tons of Real Estate Firms all over the Island, both new and old, you can’t afford to make the same mistakes others are known for.

The way you project your brand style and its Value Proposition in its formative days can play a huge role in its future. Even if you believe in your business’s capabilities and strengths, the question remains how well does your targeted audience know about your Brand?

Perception is stronger than you think.

To Be Continued...

[This is the beginning of a playbook series of my thoughts on my Business Development path in Corporate Digital Transformation, themed *THE LAGOS STRATEGIST*. Do keep an eye on this space.]

{Photo was Copied from Pinterest and all original rights reserved.}

16/05/2023

25/08/2022

25/08/2022

En route to the U.S.A, I'll make a pit stop in Germany to interact with Nigerians in Germany.

I hold Nigerians in Diaspora in very high esteem; they represent the core of our human development capital and contribute immensely to nation building via remittances and technical knowledge transfer.

My present outing will take me to Germany, Italy, Canada & the U.S.A. I look forward to the very constructive engagements.

🇳🇬