27/11/2024
WHAT IS WRONG WITH OUR STRATEGY: IMPLEMENTATION CHALLENGES
It is another Wednesday and time for strategy with Dr. L.O. I will start a new series today in response to the question “What is wrong with our strategy?” as experiences continue to show deviation from the strategic goals: what we get is not what we planned for. The key question is: where is the problem? There are two things that can be wrong with your strategy and the results you get; we will look at them separately:
1. Strategy Design Problems
2. Strategy Implementation Challenges
The problem could be from either of the two. I will talk about the first, which is strategy design, today. Here are the things that could go wrong.
STRATEGY DEVELOPMENT
Competence of the people who designed or developed the strategy. Most of the time, business managers are not skilled enough to develop strategies for the business. If they do not hire consultants because of cost, they may end up with strategies that will not work and cannot deliver the expected outcomes.
Inadequate research and information in preparing for strategy development. Strategy development must be driven by information and credible data. This will usually include facts about the business environment and trends, general industry sector performance, government policies, and the political environment. Tools such as PESTLE (Political, Economic, Social, Technology, Legal, Environment) analysis will be useful.
Wrong assumptions underlying the strategy, especially in the VUCA environment. Since strategy is about the future, assumptions must be made about the future for all possible business drivers—pricing, availability, etc.—using the scenario planning tool. Yet, as seen in Nigeria this past two years, all of these assumptions could fall flat. For example, two years ago nobody could have assumed that petrol would sell for N1,000 or electricity tariffs would go from a mere N50 to over N200 per unit within a strategic period.
Wrong strategy adoption: copy strategy. Some businesses, especially small businesses, just copy and adopt what others are doing. This can be dangerous and become a recipe for failure. Every strategy must align with internal capacity, structure, and system. A good SWOT (Strengths, Weaknesses, Opportunities, Threats) analysis must be done to support corporate strategy.
Non-alignment of strategy with business resources and capacity. As mentioned under copy strategy, some may design their strategy as a nice-to-have approach without considering the capabilities of those to drive implementation, the resources required to back the strategy, etc.
These are major items, but the list is not exhaustive. Learn more.
TAKEAWAY
A poorly designed strategy will never meet expectations. Emphasis should be on developing a realistic, customized strategy that can be implemented. This will serve as a real foundation for success. Next week, we will discuss the implementation aspect. Even the best designed, customized strategy may not deliver good results if implementation is poor or shoddy. See you next week.
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