Brand Effectiveness

14/05/2014

Home Baked Quality
Delivered When You Want It.

How would you like to have freshly baked Cupcakes, Loaf Cakes, Layer Cakes, Tray Bakes, Tea Time Treats, and Company Branded Cupcakes anytime you want, directly online. Delivery and Pickup too, ORDER NOW @ http://dainty-bites.co.uk/

Always presenting Fresh and Exciting/Creative Bakery and Pastry products; at costs that won't make you bankrupt or cost the earth!

09/05/2014

How to drive traffic to your website in SHORT easy steps (part 1)

1. create a useful post/page/guide on your website. This could be anything from information about your industry, product, competitors, or staff. The most important thing is that it must be useful to a large number of people, and it is prepared in easy to share formats - audio, video, graphical guide, short article or a combination of these.

2. Use social media to promote this useful content on your website: Depending on your target market you could use either, fb, LinkedIn, or twitter, it doesn't matter if you don't already have large fan/follower base, each of these social channels have 'paid' promotion options and you can start with as little as $100 and see results. The important thing here isn't the amount you are spending but how well you target your promotion so the right people (who are most likely interested in your business/website) will see it.

tip: for example your own a bakery and your products range from cakes to bread, your target market need your product for celebration, gifting, family time. These people can be found under broad categories such as married, religious (church/mosque), entrepreneur/business, manager (or some other organizational role). Using fb page, boost this post feature, you can target these people according to their interests, which you can estimate by doing a search for this on fb : interests liked by people who live in london, united kingdom and like cake. The result shown are broad categories liked by people in that geographical location who are most likely to be interested in cake.

You can also target people whom you have previously interacted with by email before, your contacts (I will discuss this in another mail)

3. Have an opt-in form (newsletter sign up form) on your website, this helps you build a list of website visitors who will like to keep in touch with you. You can encourage sign ups by asking for it at the end of your useful article (I mentioned in step 1 above)

4. Repeat the above steps for every new content (article, video, audio, guide, product) you place on your website, the key is to make sure your content is relevant to the type pf people you want visiting your website

Get more at ---> http://bit.ly/branded-offer

Got Questions? ask in the comments box

(c) 2014 Brand Effectiveness

27/02/2014

“Logos and branding are so important. In a big part of the world, people cannot read French or English–but are great in remembering signs” ? Karl Lagerfeld

You have your suppliers, your business process, business plan, great product, but if you don’t have a great logo (a memorable identity people can associate with your business), you are setting up for...

26/02/2014

"Using the Lean Startup approach, companies can create order not chaos by providing tools to test a vision continuously"

If you are reading this article because you think its about Jesus Christ in your business, sorry to burst your bubbles but you are wrong. This article is about how to attract new clients by thinking and...

22/01/2014

Brand Effectiveness! [slide]

Fundamentals to establishing a brand in any market, useful knowledge for start-ups, and anyone interested in stealing market share quickly. I used this to facil

16/01/2014

How to get free gifts online monthly

we recently had the opportunity to do some work for BriNgIt Bay these guys make it easy for you to order from the UK and USA and deliver to your door. Interesting thing is we had the responsibility of designing their recent campaign and I thought I share it here so you could take advantage of it. see the graphics, it's simple and really interesting http://www.bringitbay.com/rewardspromo/

09/01/2014

Smart business websites are focused on content, design, and experience. Get smart, win new customers/clients

It’s time to upgrade your business visibility online

06/01/2014

[useful] The latest changes to the Facebook algorithm and newsfeed prove that the “free” use of Facebook marketing may no longer be a viable way for businesses to reach consumers. http://buff.ly/1eBlEjT

Google Plus vs Facebook: Want to know why you should be using Google Plus instead of Facebook? Social media is all about the experience and our ability to create a virtual space that both compliments,...

06/01/2014

Comment below, your business name and a short description of what your business is about, the 100th comment would get a smart business website designed at 50% Discount from Brand Effectiveness [share this with your friends, everyone is invited] Visit http://thinkbe.net/be/smart-biz for more details

03/01/2014

Growing your business in 2014 - Social selling and digital marketing in 2014 http://buff.ly/1cN0rEO

winning and growing your business in 2014 would be an integrated approach, how should you approach it?

02/01/2014

Thank you for last year. This is just a summary, you could request to see full portfolio privately [email protected]
Brand Identity & Digital Marketing for business growth

25/12/2013

Have fun sharing joy this season. Merry Christmas