22/06/2018
Ethnography is a research method made for investigating cultural practices, rituals, consumer behaviour, daily routines and social norms.
It helps to illuminate prior unseen opportunities through looking at people’s worlds in a new way, through putting behaviour at the heart of our research study.
Ethnography is used in numerous sectors like :
1. Healthcare,
2. Financial services
3. Automobile Sector
4. Telecommunications Sector ETC.
It is an adaptable research methodology due to its dedication to interpreting human behaviour.
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