25/09/2020
Saw this and decided to share:
TIME TO CHANGE UP THE PINTEREST STRATEGY AGAIN!
YOUR SEPTEMBER PINTEREST UPDATE
If you're marketing your business on Pinterest, you may have noticed that tabs are changing, impressions may be dropping, pins don't seem as effective...
Here is an FAQ by Pinterest, but you might find it as annoying as I did. They COMPLETELY avoided the question: Do Pins now have a shorter lifetime?
SHORT SUMMARY
- Don't save your pins to ALL relevant boards anymore. Saves do not show up in feeds, only if a person visits the board and that is a bit rare.
- Excessive saves and new pins for one piece of content will bring your account down. You need to churn out new content regularly to enjoy some Pinterest love.
- The very first pin of a completely new URL will get all the love.
- The lifespan of a pin is now questionable as they completely dodged that question. Something is brewing at HQ....
- Board categories have been eliminated. Before, these were used to further classify what pins were about. The elimination of this puts more pressure on using the RIGHT keywords.
- You can ditch hashtags as they take up space from highly valuable keywords.
WHAT YOU NEED TO FOCUS ON
- Creating NEW content rather than saving old content
- Creating DIFFERENT types of pins
- Using keywords EVERYWHERE. Your pins, your board, your Pinterest profile, your landing page.
- Pay attention to trends in order to predict when to save old but popular content.
- Make sure the FIRST pin to a NEW piece of content gets saved to the MOST relevant board. All of which are using keywords that your audience will be searching for.
- Be nice to your Pinterest manager LOL these changes are frustrating and it's likely they are trying to save multiple accounts from dipping over the changes.
FOR PINTEREST SPECIALIST/ WHAT TO EXPECT FROM A SPECIALIST
- Pin designing is going to take a huge chunk of your time now on accounts. Even if you're working with templates, you might want to consider upping the number of templates you are using to keep things freaky fresh.
- Adjust your offer packages & descriptions to fit the best practices that'll give your niche results.
- Adjust your client qualifications. Ensure your leads will be creating NEW content regularly. This is no longer an option. This is something that they HAVE to be doing in order to make Pinterest work for them.
- The recommended amount of pins to pin daily is 10-20 focused on the client's work. Try to do this without too many saves, too many pins to one blog, keeping pin topics within trends, and providing FRESH pin images consistently.
GOOD LUCK EVERYONE!
https://community.pinterest.biz/t5/product-faq/q-amp-a-with-pinterest-and-tailwind/ta-p/2905?fbclid=IwAR3Qpar3OZPG8SvV6yEOLGNdrNedtrZY1PTnFtqdWVXB0OrnmFi_YensA3A #
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